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iRubric: Market Segmentation rubric

iRubric: Market Segmentation rubric

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Market Segmentation

  Derived from rubric: Marketing Logo/Brand Poster Board
built by pebido

Rubric Code: PX9X328
Ref: Chapter 2 of assigned Textbook. Given a specific target segment, research and create a presentation, poster board to present your target market. You must write a market segment and find products to market to this segment. (See attached hand-out) (the market profile is written, typed double spaced- 12 point font).
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Keywords: Presentation
Categories: Subjects: Business   (General)  
Types: Presentation  
Grade Levels: 9-12

Powered by iRubric Presentation Rubric
  Poor
8.2 pts
Fair
28.2 pts
Good
30.3 pts
Excellent
33.3 pts
Organization
33.3 pts
Presentation must cover the parameters as listed above and should be colorful and entertaining.
Poor

Many of the elements for the assignment are missing. Presentation of information is somewhat logical, is not interesting and is not entertaining, and is not done in accordance with the parameters of this assignment.
Fair

Some of the elements listed in the assignment are missing,
Presentation of information is logical, some what interesting and somewhat entertaining, and may not be done in accordance with the parameters of this assignment.
Good

All elements listed are done in a good manner, Presentation of information is logical, interesting and somewhat entertaining and done according to the parameters of this assignment.
Excellent

All elements listed are done in an exceptional manner Presentation of information is logical, interesting and entertaining. and done extremely well.
Subject Knowledge and Originality.
33.3 pts
Information is explained in depth through the presentation
Poor

Presenter does not have grasp of information; student cannot answer questions about their demographic profile. Project is not done in accordance with the parameters of the assignment.
Fair

Presenter is uncomfortable with information and is able to answer only rudimentary questions about their demographic profile, Project is done IAW the parameters of assignment but could use improvement.
Good

Presenter is at ease with expected answers to all questions, but fails to elaborate bout their demographic profle. Project is done in a good manner IAW the paramenters of assignment.
Excellent

Presenter demonstrates full knowledge by answering all class questions with explanations with elaboration about their demographic profile. Project is done in an exceptional manner IAW the parameters of assignment.
Eye Contact and Elocution
33.3 pts
Presenter is at ease with their presentation.
Poor

Presenter has no no eye contact, mumbles, incorrectly pronounces terms, and speaks too quietly for students in the back of class to hear. Student does not stand up straight, and lacks confidence.
Fair

Presenter occasionally uses eye contact, Presenter's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing presentation. Student sometimes does not stand up straight, ie...leaning on things etc.......
Good

Presenter maintains eye contact most of the time
Presenter's voice is clear. Student pronounces most words correctly. Most audience members can hear presentation. Student stands up straight and presents information fairly well.
Excellent

Presenter maintains eye contact with audience, Uses excellent voice projections, and precise pronunciation of terms so that all audience members can hear presentation. Presentation is done in an exceptional manner.



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