iRubric: Visual Rhetoric: Design Principles rubric

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Visual Rhetoric: Design Principles

Technical Writing Deliverable Document Rubric

Part 1: Persona & Scenario Design

Rubric Code: PX9C6W8

By fwricha

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: Undergraduate

Levels
	Excellent (N/A)	Proficient (N/A)	Basic (N/A)	Below Basic (N/A)
Subject Knowledge	Excellent The deliverable demonstrated knowledge of the course content by integrating major and minor concepts into the document's design. The deliverable also demonstrated evidence of extensive research effort and a depth of thinking about the topic.	Proficient The deliverable demonstrated knowledge of the course content by integrating major concepts into the document's design. The deliverable also demonstrated evidence of limited research effort and/or initial of thinking about the topic.	Basic The deliverable demonstrated limited consideration or knowledge of the course content by integrating major concepts into the document's design. The deliverable also demonstrated little to no evidence of research effort and/or initial of thinking about the topic.	Below Basic The deliverable did not demonstrate knowledge of the course content, evidence of the research effort or depth of thinking about the topic.
Technical Requirements	Excellent All required components relevant to the assignment and follows the example given for genre design. Includes the following: Name the persona, personal details, background information. Also consists of goals, expectations, motivations, actions, and reactions.	Proficient Some of the required components relevant to the assignment and follows the example given for genre design. Some of the genre conventions are missing: Name the persona, personal details, background information. Also consists of goals, expectations, motivations, actions, and reactions.	Basic Some of the required components relevant to the assignment are missing or are not present. Missing many of the important genre conventions: Name the persona, personal details, background information. Also consists of goals, expectations, motivations, actions, and reactions.	Below Basic Missing relevant components of assignment.
Content	Excellent Critical information is clearly organized and appropriately emphasized, contains no grammatical or stylistic errors, content exceeds audience needs.	Proficient Critical information is present and logically presented, contains few or no grammatical or stylistic errors, content thoughtfully meets and may exceed audience needs.	Basic All critical information is present, document contains limited grammatical or stylistic mistakes, content is sufficiently developed to meet audience needs.	Below Basic Most critical information is present though may be hard to locate, document contains some grammatical errors or stylistic mistakes, content is inadequately developed to meet audience needs.
Document Design Design Principles: Contrast, Alignment, Proximity, Repitition	Excellent Design principles applied with exceptional style, images and/or page space used efficiently and interestingly.	Proficient Design principles applied appropriately throughout document, images and/or page space used effectively.	Basic Design principles applied inconsistently, images and/or page space used sometimes effectively.	Below Basic Design principles applied unevenly or not at all, images and/or page space used inefficiently.
Font Design Use of font: Size, color, style	Excellent Demonstrates exceptional application of design principles, information is clearly visually organized, key information is stylishly emphasized	Proficient Uses interesting variety of fonts that contrast thoughtfully, important information is easy to find and other information is logically placed, all information is clearly printed and easy to locate	Basic Uses different fonts that work well together, has most information clearly grouped and important issues emphasized, all information readable	Below Basic Uses fonts that consider only one or two of design principles, information may be unclear or lack emphasis in places, some information lacks readability
Understanding of Audience Needs Addresses demographics of audience, technical skills, and persona quotation.	Excellent Document meets a crucial need of the audience, shows considerable improvement over original, and clearly fits the organization's mission and purpose.	Proficient Document clearly meets a audience need, shows considerable improvement over original, and seems to fit the organization's mission and purpose well.	Basic Document addresses a audience need, represents some improvement over original, and seems appropriate to the organization's mission and purpose.	Below Basic Document falls short in addressing a need of the organization, represents limited improvement over original, and/or may not be appropriate for organization.

Subjects:

English

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