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iRubric: Business Plan Grading Rubric (Written)

iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: PX9AA24
By jcautero
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

1 pts

Sufficient

2 pts

Proficient

3 pts

Advanced

4 pts

Total

(N/A)

Business Description
4 pts

Brief description of the Business (or Idea)
Poor /Lacking Info

An overview of the company is not provided.
Sufficient

An overview of the company is provided but is lacking significant pieces of the requested information.
Proficient

An overview of the company is provided which includes a large portion but not all of the requested information.
Advanced

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Total
Product &/or Services
4 pts

Identify and describe all products/Services, explain how your products will be competitive.
Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Total
Marketing
4 pts

Who are your customers, where are they,what do they want?<BR>
What is your marketing mix (4 p's).
Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total
Financial Management
4 pts

Start-up Costs and How to Produce the Product
Poor /Lacking Info

No financing information is included. No Capital goods were used to produce the product? No information on who provided the LABOR?
Sufficient

Some financing information is included. Some information pertaining to Capital goods were used to produce the product? Little to no information on who provided the LABOR?
Proficient

Financing information is included. Information pertaining to Capital goods was explained on how it was used to produce the product? Information was provided on who provided the LABOR?
Advanced

Descriptive information pertaining to Capital good was explained in detail.
Detailed explanations on who provided the labor for the product was discussed.
Financing strategies and concepts were discussed.
Total
Writing Skills
4 pts

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.
Total




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