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iRubric: Business Plan - Final Project Rubric

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Business Plan - Final Project Rubric 
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: PX25398
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Business Plan Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.

Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Executive Summary
20 pts

Convinces reader that business is sound and has opportunity for success

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
General Company Description
40 pts

Basic Description
Business Product or Service
Legal structure
Location & Facilities

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Analysis
10 pts

Identify Market Segments
Customer and Competitor Analysis

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Plan
60 pts

Product, Price, Place, Promotion

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Management
10 pts

Organizational Structure
Staffing, including job descriptions.

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Financial Plan
10 pts

Start-up Costs
Estimated Sales & Profits

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.

Excellent

Meets or Exceeds Highest Expectations
Met all requirements
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations
Did not meet any requirements of report mechanics.
Creativity
10 pts

Keeps the reader's attention
Helps make plan visually attractive to reader Created advertisement or business card.

Excellent

Meets or Exceeds Highest Expectations
Completed an advertisement or business card for business.
Good

Above Expectations
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations
met most requirements of business plan without advertisement.
Poor

Does not meed expectations
Didn't complete business plan or advertisement.
Bibliography
5 pts

Cited sources of information. MLA Style on seperate page

Excellent

Meets or Exceeds Highest Expectations
Completed all cited sources on seperate page.
Good

Above Expectations
Completed a cited source page with few errors.
Fair

Meets Expectations
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

Subjects:

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