iRubric: Marketing Plan rubric

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Marketing Plan

Case Analysis

Procedures and grading for Marketing Plan

Rubric Code: PA7C3W

By rayrody

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Marketing Plan 19 % Analysis and Grading of Marketing Plans
	Poor 50 pts	Fair 134 pts	Good 162 pts	Exemplary 190 pts
Content Successfully completed all portions of the Marketing Plan 50%	Poor Plan was completed with missing sections and parts were vague and/or irrelevant. 50 pts.	Fair All sections of the plan were successfully completed, but some parts were too basic, vauge or irrelevant. 70 pts.	Good All sections of the plan were successfully completed, easy to comprehend and relevant. 80 pts.	Exemplary All sections of the plan were successfully completed in-depth, easy to comprehend and relevant. 90 pts.
Integrative Integrated concepts from the course into your Markeitng Plan 30%	Poor No integration of course material into the plan 0 pts.	Fair Integrated some course material into the plan. 40 pt.	Good Integrated appropriate course material into the plan. 50 pts.	Exemplary Fully integrated appropriate course material into each section of the plan. Also integrated business examples into the plan. 60 pts.
Organization Marketing plan followed the structure and format assigned. 10%	Poor Marketing plan didnot followed the structure and format assigned.Difficult to ascertain being communicated. 0 pts.	Fair Marketing plan followed the structure and format assigned. 12 pts.	Good Marketing plan followed the structure and format assigned in the correct order. 16 pts.	Exemplary Marketing plan clearly followed the structure and format assigned. Used appropriate headings, spacing, font, etc. 20 pt.
Spelling & Grammar Spelling and grammar errors 10%	Poor Numerous spelling and grammar errors 0 pts.	Fair Some spelling and grammar errors. 12 pts.	Good One or two grammar or spelling errors. 16 pts.	Exemplary No spelling or grammar errors. Exemplary choice of words. 20 pt.