iRubric: Startup Business Evaluation rubric

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Startup Business Evaluation Rubric to evaluate a startup business by investors (e.g. VC or Angel investors). Rubric Code: P48A2 By rsabeti Ready to use Public Rubric Subject: Business Type: (Other) Grade Levels: Undergraduate, Graduate

Investor Prepareness
	Not Done 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts
Business Idea	Not Done Business idea is not done (you can stop here).	Poor Business idea is not crystalized or has been done by others and failed.	Fair Business idea is faily clear and unique.	Good Clear and unique business idea.
Documentation
Business Plan	Not Done Not done	Poor Poor business plan. Needs a lot of work.	Fair Fairly done business plan. Needs work. Maybe outdated.	Good Up-to-date and comprehensive business plan.
Marketing Plan	Not Done Not done	Poor Weak, unproven, or controvertial marketing plan.	Fair Fairly done marketing plan. Needs work.	Good Working marketing plan.
Executive Summary	Not Done Not Done	Poor Preliminary or out-dated.	Fair Needs work	Good Complete and up-to-date
Personnel
Founder(s) Background	Not Done Founder has no background in the business.	Poor Founder has poor understanding / background in the business.	Fair Founder understand the business for the most part.	Good Founder is an expert in the business sector.
Management Team	Not Done No team. Or founder spends part time on this business.	Poor Equivalent of one to two full time team members.	Fair Two or more team members with sufficient experties.	Good Solid team covering all aspects of business.
Product or Service
Completeness	Not Done Nothing has been done. At the idea stage.	Poor Some work has been done. Prototype is not ready.	Fair There is a prototype of product or service.	Good There is a working product or service.
Business / Revenue model	Not Done No model.	Poor Weak or unproven model.	Fair Tested model. May not be strong enough.	Good Proven model tested by others.
Barriers to Entry
Amount of work	Not Done No work has been done.	Poor Little work has been done and can be easily duplicated.	Fair Some work has been done. Duplication of work requires months of R&D.	Good Years of work (R&D, testing, deployment) has been done. Hard to duplicate the work.
Patentability	Not Done Patented by others. Prior art exists.	Poor Possibility of patent protection.	Fair High patentability potential. Need more research.	Good Definite patentability potential.
Patents	Not Done No patents.	Poor Patent drafts completed or in process, but not applied.	Fair Provisionary patent filed. Or patent application in process.	Good Has one or more patents
Customers	Not Done No customers.	Poor A few customers or potential customers.	Fair Some customers.	Good Enough customers to make entry by others difficult.
Financials
Financial investments	Not Done None, negligible.	Poor Founders money.	Fair Founders money plus some investors.	Good Large investors money.
Revenues	Not Done None, negligible.	Poor Little, with small potential.	Fair Break even or close to break even.	Good Profitable with high potential.
Formation / Structure	Not Done None or DBA.	Poor Improper business structure. Needs overhaul.	Fair Needs minor change (e.g. from S to C corp, or from LLC or corp or vice versa).	Good Correct business structure for this type of investors.
Presentation
Elevator pitch	Not Done Not done.	Poor Weak or uninteresting pitch.	Fair Under progress. Some pitches need work.	Good Has 30 second, 1 minute, 5 minute, and 15 or longer minute pitches. All pitches have been tested and are good.
Slide presentation	Not Done Not done.	Poor Preliminary.	Fair Mostly done. Needs work.	Good Completed and current.
Market / Industry
Target Market	Not Done Unidentified	Poor Vague.	Fair Somewhat identified.	Good Clearly identified.
Penetrability	Not Done Unpenetratable market or industry.	Poor Hard to penetrate market or industry (e.g. Airlines)	Fair Penetratable market but with difficulties	Good Easy to penetrate. Ripe market.
Market Saturation	Not Done Over saturated market with huge competition (e.g. social networking)	Poor Largely saturated market. Room for entry.	Fair Unsaturated market. Sufficient room for entry.	Good Lightly serviced market. Lot of room for entry.

Keywords:

Business, investor, entrepreneurship, VS, Angel Investor, Investment, Business Plan

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