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iRubric: Brand Project rubric

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Brand Project Brand Project Your task is to create a brand campaign for Amaranthine Comics. Rubric Code: P2W4B4B By seonthompson Draft Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

Branding Project
	Excellent 25 pts	Good 20 pts	Fair 15 pts	Poor 10 pts
Guidelines 25 pts Did you follow the guidelines of the project?	Excellent Met all guidelines.	Good Met most of the guidelines.	Fair Met some guidelines.	Poor Met little guidelines.
Logo 25 pts Did you the logo successfully conveys the brands essence. Is the logo is simple, memorable, versatile, timeless and appropriate?	Excellent -The logo successfully conveys the brands essence. -The logo is simple, memorable, versatile, timeless and appropriate.	Good The logo is a good attempt at reflecting the identified qualities professionally.	Fair -The logo is a mediocre attempt at reflecting the identified qualities professionally. -The logo needs improvement in conveying the brands essence.	Poor The logo does not reflect any professionalism. Did not complete.
Creativity 25 pts Is there creativity involved in the creation of the brand/logo?	Excellent The creativity and thought put into the brand/logo was excellent.	Good Creativity was above average, relating to the brand/logo creation.	Fair Creativity in brand/logo creation was minimal.	Poor There was no creativity in the production of the brand/logo.
Final Presentation 25 pts Did the presentation and production demonstrate a great example of a successful Brand design?	Excellent -There is sufficient evidence of the creation process of the Brand. -Student came to class prepare for the presentation. -The final presentation and production was a great example of a successful Brand design.	Good -There is above average evidence of the creation process of the Brand. -Student came to class prepare for the presentation. -The final presentation and production was above average with more than average effort demonstrated in the final product.	Fair -There is very little evidence to the creation process. -Student came to class almost unprepared for the presentation. -The final presentation was average with little effort put into the design of the product or the presentation.	Poor -There is no evidence of the process you took for creating your product. -The final product was unorganized, messy, and was not suitable for this task. -The final presentation was poor with little effort put into the design of the product or the presentation.