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iRubric: Brand Project rubric

iRubric: Brand Project rubric

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Brand Project 
Advertising Project
Your task is to create a brand campaign for an innovative product you create/sell.
Rubric Code: N88WA8
By bbodylawson
Draft
Public Rubric
Subject: Computers  
Type: Project  
Grade Levels: K-5

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  Insufficient

1 pts

Emerging

2 pts

Proficient

3 pts

Above Average

4 pts

Audience Persuasion
5 pts

Did you use effective convincing and persuasive language to get audience to like your brand?
Insufficient

-It was unclear who your audience was.<BR>
-Nothing about the advertisement was convincing or useful for selling your brand.
Emerging

-Your advertisement did not connect with your intended audience.<BR>
-Very little of the advertisement was convincing to like your brand
Proficient

-Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
Above Average

It was very clear who your audience was.<BR>
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Slogan
5 pts

Did you create a slogan that was memorable and effective in describing and selling the product?
Insufficient

The slogan was not effective in describing and selling the brand
Emerging

The slogan was mildly effective in describing and selling the brand
Proficient

The slogan was good, but can be better.
Above Average

The slogan was very effective in describing and selling the brand
Creativity
5 pts

Is there creativity involved in the creation of the brand/logo
Insufficient

There was no creativity in the production of the brand/logo.
Emerging

Creativity in brand/logo creation was minimal.
Proficient

Creativity was average, relating to the brand/logo creation.
Above Average

There was above average creativity and thought put into the brand/logo.
Final Presentation
5 pts

Insufficient

-I did not come to class with my required materials during the creative process.<BR>
-The final product was unorganized, messy, and was not suitable for this task.<BR>
-There is no evidence of the process you took for creating your product.
Emerging

-There is very little evidence to the creation process.<BR>
-One of the work days you came prepared with the proper materials for your project. <BR>
-You used classtime well on one of the workdays.<BR>
-The final presentation was average with little effort put into the design of the product or advertisement.
Proficient

-I did come to class with my required materials during two days of the creative process.<BR>
-The final product was neat and was suitable for this task.<BR>
-The final presentation was above average with more than average effort demonstrated in the final product.
Above Average

-There is sufficient evidence of the creation process of your advertisement.<BR>
-You came to class prepare for all of the work days and stayed on task consistently.<BR>
-The final production was a great example of a successful advertisement for your product.






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