iRubric: Persuasive Commercial rubric

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Persuasive Commercial

Using 3 persuasive techniques, students will create a commercial which advertises an imaginary product.

Rubric Code: P29CCX

By mmcgirt

Ready to use

Private Rubric

Subject: English

Type: Writing

Grade Levels: 6-8

Persuasive Commercial
	Low Novice 0 pts	Novice 1 pts	Apprentice 2 pts	Proficient 3 pts	Distinguished 4 pts
3 Persuasive Techniques Commercial uses three persuasive techniques accurately.	Low Novice Student did not follow guidelines provided.	Novice Student used only one persuasive technique effectively, or does not demonstrate understanding of the techniques.	Apprentice Student used two persuasive techniques, or demonstrates a minimal understanding of the persuasive techniques used.	Proficient Student used three persuasive techniques; commercial demonstrates an adequate understanding of the persuasive techniques used.	Distinguished Student used at least three persuasive techniques in such a way that a high level of understanding is demonstrated.
Timing Commercial must be at least 30 seconds.	Low Novice Student did not follow guidelines provided.	Novice Commercial is 10 seconds long.	Apprentice Commercial is 20 seconds long.	Proficient Commercial is 30 seconds long.	Distinguished Commercial is at least 30 seconds long, but no more than 45 seconds.
Level of detail This commercial must be VERY DETAILED, since it will not be performed.	Low Novice Student did not follow guidelines provided.	Novice Minimal/general details included in commercial; there is no script.	Apprentice Script is vague; it may not be clear who will be doing what in the commercial.	Proficient Script makes it clear who will be doing what, with good descriptions.	Distinguished Script provides vivid description of the characters and actions to be included in the commercial.
Fulfills all Other Guidelines Product must be imaginary. Illustration or 3D model of product is included. Script included with description of commercial. Techniques labeled and briefly defined.	Low Novice Student did not follow guidelines provided.	Novice Meets 1 or 2 of the other guidelines.	Apprentice Meets 3 of the other guidelines.	Proficient Meets all other guidelines.	Distinguished Meets and exceeds all other guidelines.
Forms and conventions Written product follows rules for spelling, grammar, and word usage.	Low Novice Student did not follow guidelines provided.	Novice Written product has significant spelling, grammar, and word usage errors.	Apprentice Written product has a few significant spelling, grammar, and word usage errors.	Proficient Written product has few minor spelling, grammar, and word usage errors.	Distinguished Written product has no spelling, grammar, or word usage errors.