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Business Plan Project Rubric

Entrepreneurship Business Plan - Final Project Rubric

Rubric Code: P25W926

By juucf977

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Business Plan Project
	Excellent 5 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Slide 1: Introduction 5 pts Included Business Name Included Business Logo Included Name(s) Business Ownership: Sole Proprietor/Partnership	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content.	Poor Does not meed expectations
Slide 2: Title Page 5 pts Table of Contents Includes Buttons: 01-Executive Summary 02- Company Description 03- MIssion Statement 04- Vision Statement 05- Target Market 06- Direct Competition 07- Indirect Competition 08- SWOT Analysis 09- Start-up Costs 10- Contact Information	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content.	Poor Does not meed expectations Missed many areas
Slide 3: Executive Summary 10 pts 1-2 sentences to "hook" your customers interest about your product or service. What makes your business stand out from others?	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed all descriptions
Slide 4: Company Description 10 pts Primary Location: Brick & Mortar, Online,Mobile Business Structure: Sole Proprietor/Partnership Describes how your product is unique from others Includes one MAIN reson why customers should buy your product/service?	Excellent Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Slide 5: Mission Statement 5 pts Concise statemen of your business current values, purpose & objective? Focuses on the business "what does the business do & purpose it serves.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed all descriptions
Slide 6: Vision Statement 5 pts Statement that outlines what your buisness hopes to achieve for long term goals. Statement that inspires employees & stakeholders towards success of the business.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Slide 7: Target Market 5 pts Include one or more of the following that pertains to your business: Age Location Geographic (Specific region) Income Level How your business will meet customer needs?	Excellent Meets or Exceeds Highest Expectations Completed all content for this area	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed many sections
Slide 8: Direct Competition 5 pts Includes direct competitiors. Specific businessess that sell the EXACT product or service as yours.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed many sections
Slide 9: Indirect Competition 5 pts Includes Indirect competitiors; Other businessess that sell similar products, but not EXACTLY the same.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed many sections
Slide 10: SWOT Analysis 10 pts Use SWOT Analysis for your business we did in class Strengths- 3 Weakness- 3 Opportunities- 3 Threats- 3	Excellent Meets or Exceeds Highest Expectations Completed all content for this area	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed many sections
Slide11: Start-up Costs 5 pts Use Canva slide & include these sections as applied to your business. Business License/Permit/Fees Supplies & Equipment Rent/ Office Space Employee Salaries Website Marketing Materials	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed many sections
Slide 12: Contact Information 3 pts Includes: Business ph.# (you can make it up Business email Business Social Media	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations
Overall Presentation 30 pts Slides are colorful & variety of graphics used Slides are formatted in professional display Free of grammar & spelling errors	Excellent Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations

Subjects:

Business

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Project

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