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iRubric: Situation Analysis rubric

iRubric: Situation Analysis rubric

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Situation Analysis 
Situation Analysis
Prepare a Situation Analysis for your Semester Client.
Rubric Code: P237A7B
By julieellenprice
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Situation Analysis
  Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

Background of client

Poor

Weak description of the client, minimal history is included, no research mentioned
Fair

Minimal description of the client, some history is included, vague reference to research
Good

Adequate description of the client, some history is included, may have mentioned either quantitative or qualitative research.
Excellent

Detailed description of the client, pertinent history is included, scandals, news stories, etc, using both quantitative and qualitative research.
Detail of current issue

Poor

Weak description of the current issue.
Fair

Minimal description of the current issue. Some discussion of current issue in the marketplace.
Good

Adequate description of the current issue, may have mentioned quantitative or qualitative research. May include some discussion of issue in the marketplace.
Excellent

Effective description of the current issue involving the client using both quantitative and qualitative research. Includes discussion of impact of this issue in the current marketplace
Target audience/scope of problem

Poor

Weak discussion of target audience(s),missing discussion of scope(difficulty) of the problem,
Fair

Minimal discussion of target audience(s), some discussion of scope(difficulty) of the problem,
Good

Adequate discussion of target audience(s), some discussion of scope(difficulty) of the problem, may or may not include urgency of response to this issue
Excellent

Complete discussion of clearly defined target audience(s), discussion of scope(difficulty) of the problem, urgency of response to this issue
Goals/key message

Poor

Weak or no discussion of key message(s), vague or no discussion of goal(s) and duration of time needed to achieve objectives
Fair

Minimal discussion of key message(s) , goal(s) and duration of time needed to achieve objectives
Good

Adequate discussion of key message(s) needed in this campaign, goal(s) of the campaign and specific duration of time needed to achieve objectives
Excellent

Specific discussion of key message(s) needed in this campaign, goal(s) of the campaign and specific duration of time needed to achieve objectives
Style/tone/grammar

Poor

Proposal is confusing, written poorly with an informal tone. Poor structure..
Several grammar, spelling and punctuation errors.
Fair

Proposal is written in a business format, at times using the tone of a PR expert.

Some grammar, spelling and punctuation are without errors.
Good

Proposal is written using the tone of a public relations expert.
. Few grammar, spelling and punctuation errors.
Excellent

Proposal is written using the tone of a public relations expert. Clear and concise.
Business format. Tone is persuasive and confident. Grammar, spelling and punctuation are without errors.




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