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iRubric: Package Design rubric

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Package Design Product Illustration Create a package design for a food company. Complete the assignment with a brief explaining how your package design satisfies every design principle and produce meaning to your target audience. Rubric Code: NXWW5X3 By ayap2644 Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: 9-12, Undergraduate

Package Design
	Poor 5 pts	Fair 10 pts	Good 15 pts	Excellent 20 pts
Illustration	Poor Illustration is not original or has not been changed enough to make it original. Not enough work has been done.	Fair Illustration is original but could be researched and completed more professionally.	Good Illustration is original and displayed professionally.	Excellent Illustration is original and well displayed. Evident student worked extensively. illustration is displayed beyond what it represents.
Typography	Poor Font sizes are not varied and font styles are not varied. Does not pay attention to type styles. Sizing of fonts are NOT balanced.	Fair Font sizes are not varied and font styles are not varied. Slightly pays attention to type styles. Sizing of fonts are somewhat balanced.	Good Font sizes and font styles are creatively used and initiate interest. Typography is adequate and are balanced.	Excellent Font sizes and font styles are creatively used and initiate tremendous interest. Sizing of fonts are perfectly balanced.
Color	Poor Color is used but predictable. Filters, screens, and other means to provide visual interest could have been used.	Fair Color is adequately used but not creatively used. Predictable application and looks like so many others.	Good Color is used accordingly. Predictable application and looks like other professional products.	Excellent Color is original and creatively used. Color scheme has unity and it's evident much thought went into tying appropriate colors.
Product Information	Poor Name of product/content is not displayed. Description does not tell the type of product it is.	Fair Name of product/content is fairly displayed. Some description does tell the type of product it is.	Good Name of product/content is completed and displayed. Description tells the type of product it is. Good amount of information is displayed.	Excellent Name of product/content is completed and displayed. Description tells the type of product it is. Additional information helps communicate the product package. Contact info, disclaimer, address, etc.
Product Layout	Poor Product Layout has no unity amongst all sides of the template.	Fair Product Layout has a fair unity amongst all sides of the template.	Good Product Layout has good unity amongst all sides of the template.	Excellent Product Layout has perfect unity amongst all sides of the template.