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iRubric: Package Design rubric

iRubric: Package Design rubric

 
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Package Design 
Create a package design for a food company. Complete the assignment with a brief explaining how your package design satisfies every design principle and produce meaning to your target audience.
Rubric Code: NXWW5X3
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12, Undergraduate


Powered by iRubric Package Design
  Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

Illustration

Poor

Illustration is not original or has not been changed enough to make it original. Not enough work has been done.
Fair

Illustration is original but could be researched and completed more professionally.
Good

Illustration is original and displayed professionally.
Excellent

Illustration is original and well displayed. Evident student worked extensively. illustration is displayed beyond what it represents.
Typography

Poor

Font sizes are not varied and font styles are not varied. Does not pay attention to type styles. Sizing of fonts are NOT balanced.
Fair

Font sizes are not varied and font styles are not varied. Slightly pays attention to type styles. Sizing of fonts are somewhat balanced.
Good

Font sizes and font styles are creatively used and initiate interest. Typography is adequate and are balanced.
Excellent

Font sizes and font styles are creatively used and initiate tremendous interest. Sizing of fonts are perfectly balanced.
Color

Poor

Color is used but predictable. Filters, screens, and other means to provide visual interest could have been used.
Fair

Color is adequately used but not creatively used. Predictable application and looks like so many others.
Good

Color is used accordingly. Predictable application and looks like other professional products.
Excellent

Color is original and creatively used. Color scheme has unity and it's evident much thought went into tying appropriate colors.
Product Information

Poor

Name of product/content is not displayed. Description does not tell the type of product it is.
Fair

Name of product/content is fairly displayed. Some description does tell the type of product it is.
Good

Name of product/content is completed and displayed. Description tells the type of product it is. Good amount of information is displayed.
Excellent

Name of product/content is completed and displayed. Description tells the type of product it is. Additional information helps communicate the product package.
Contact info, disclaimer, address, etc.
Product Layout

Poor

Product Layout has no unity amongst all sides of the template.
Fair

Product Layout has a fair unity amongst all sides of the template.
Good

Product Layout has good unity amongst all sides of the template.
Excellent

Product Layout has perfect unity amongst all sides of the template.



Keywords:
  • design, genre, original, research, type, illustration, mood, essay







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