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iRubric: BUS 23 Sales Presentation rubric

iRubric: BUS 23 Sales Presentation rubric

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BUS 23 Sales Presentation 
BUS 23 Sales Presentation
This tool could be utilized to evaluate a sales presentation in any context.
Rubric Code: NXBW5CX
By rrbuccat
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Presentation Rubric
  Poor

1-5

(N/A)

Fair

5-9

(N/A)

Good

10-12

(N/A)

Excellent

12.5

(N/A)

Preparation

Student demonstrates strong preparation for the sales presentation.<BR>
<BR>
Presentation appears well organized and logical.
Poor

Minimal evidence of preparation. <BR>
<BR>
Presentation disorganized and sequence hard to follow due to apparent lack of preparation.
Fair

Presentation appears to require more thorough preparation. <BR>
<BR>
Presentation is disjointed and information delivered by student seems to jump around.
Good

Presentation appears adequately prepared. <BR>
<BR>
Student presents information in logical sequence which listeners can follow.
Excellent

Presentation is well organized and thoroughly prepared. <BR>
<BR>
Student presents information in a logical, interesting sequence which listeners can follow.
Knowledge

Student demonstrates a strong understanding of the product or service.<BR>
<BR>
All key features were described and key product comparisons were made.
Poor

Student does not display a grasp of the information; student cannot answer questions about subject. <BR>
<BR>
No key features were described and no product comparisons were made.
Fair

Student is uncomfortable with information and is able to answer only rudimentary questions. Few <BR>
<BR>
Less than 50% of the key features were adescribed and few product comparisons were made.
Good

Student is at ease with expected answers to all questions, but fails to elaborate.<BR>
<BR>
Between 50% and 75% of the key features were described, and several product comparisons were made.
Excellent

Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration. <BR>
<BR>
Between 75% and 100% of the key features were well described, and many product comparisons were made.
Materials

Attractive<BR>
Effective<BR>
Valuable
Poor

Material graphics are NOT attractive, and do not help to explain or reinforce value of the product or service. <BR>
Materials contain grammatical errors.
Fair

Material graphics are attractive, but do not help to explain or reinforce value of the product or service. <BR>
Materials contain grammatical errors.
Good

Material graphics are attractive, but do not help to explain or reinforce value of the product or service. <BR>
Materials are free of grammatical errors.
Excellent

Material graphics are attractive and explain and reinforce value of the product or service. <BR>
Materials are free of grammatical errors.
Visual Aids

Visual aids were used to increase the listener's understanding.
Poor

Visual aids are NOT used and the listener did <BR>
NOT appear to develop an understanding.
Fair

Visual aids are used and the listener appeared to develop a weak understanding.
Good

Visual aids are used moderately, and the listener appeared to develop a moderate understanding.
Excellent

Visual aids are extensively used, and the listener appeared to develop a strong understanding.
Style

Student speaks loudly and clearly, and correctly uses industry terms. <BR>
<BR>
Student demonstrates strong eye contact .
Poor

Student mumbles, did NOT use industry terms,<BR>
speaks too quietly for listeners to hear.<BR>
<BR>
Student reads all of of the materials with no eye contact.
Fair

Student's voice is, too loud or monotone in delivery for the listener to hear industry terms that are used.<BR>
<BR>
Listeners have difficulty hearing the presentation.<BR>
<BR>
Student occasionally uses eye contact, but reads most of of the materials.
Good

Student's voice is clear. Student pronounces most <BR>
words correctly. Most listeners can hear the presentation.<BR>
<BR>
Student maintains eye contact most of the time, but frequently returns to notes.
Excellent

Student uses a clear voice and correct, precise pronunciation of terms so that all listeners can hear the presentation.<BR>
<BR>
Student maintains eye contact, seldom returning to notes.
Persuasive Language

Student demonstrates ability to persuade prospects
Poor

Students lack persuasive language, or other sales tactics to persuade prospects to buy.
Fair

Students use minimal persuasive language, trial closing, questioning techniques and other sales tactics to persuade prospects to buy.
Good

Students use some persuasive language, trial closing, questioning techniques and other sales tactics to persuade prospects to buy.
Excellent

Students use many persuasive language, trial closing, questioning techniques and other sales tactics to persuade prospects to buy.
Customer Needs

The student asks questions to determine the potential customer's needs.<BR>
<BR>
The salesperson is sincerely interested in the potential customer's needs.
Poor

The salesperson does NOT asks questions to determine the potential customer's needs.<BR>
<BR>
The salesperson does NOT demonstrate an interest in the poten tial customer's needs.
Fair

The salesperson asks few questions. <BR>
<BR>
The salesperson does not appear interested in determining the potential customer's needs.
Good

The salesperson asks questions to determine the potential customer's needs.<BR>
<BR>
The salesperson dooes NOT appear interested in the potential customer's replies.
Excellent

The salesperson asks questions to determine the potential customer's needs.<BR>
<BR>
The salesperson appears interested in the potential customer's replies.
Relationship

The salesperson establishes a relationship with the potential customer to aide future opportunities.
Poor

The salesperson did NOT use the potential customer's name.<BR>
<BR>
The salesperson did NOT appear to establish a relationship with the potential customer.
Fair

The salesperson used the potential customer's name one time.<BR>
<BR>
The salesperson did NOT appear to establish a relationship with the potential customer.
Good

The salesperson used the potential customer's name a multiple times.<BR>
<BR>
The salesperson appeared to establish a weak relationship with the potential customer.
Excellent

The salesperson used the potential customer's name multiple times.<BR>
<BR>
The salesperson appeared to establish a positive relationship with the potential customer.
Close

Poor

Student does NOT attempt to complete the sale, and does NOT thank the customer for their time.<BR>
(0-4 PTS.)
Fair

Student does not complete the sale, but does attempt to close the sale. Student does seek the customer's permission to forward additional information to them.<BR>
(5-8 PTS.)
Good

Student completes the sale and thanks the customer, but does NOT seek permission to contact the customer in the future.<BR>
(9-12 PTS.)
Excellent

Student completes the sale, thanks the customer, and seeks permission to contact the customer in the future.<BR>
(13-15 PTS.)



Keywords:
  • SMC BUS 23 Sales Presentation



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