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Campaign Ad 
Campaign Ad
Examine propaganda in political ads.
Rubric Code: NX4XAA8
By MsCotton
Ready to use
Public Rubric
Subject: Political Science  
Type: Project  
Grade Levels: 9-12

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  Poor

10 pts

Fair

15 pts

Excellent

18 pts

Outstanding

20 pts

Information
10 pts

The information used is clearly written and organized
Poor

The information is poorly put together and lack clarity and appeal. May be missing one or more sources
Fair

Provided information fairly relates to the campaigns' platform but lack clarity, and organization
Excellent

Information is a demonstrated opinion of the candidate but lacks either clarity
Outstanding

There is a complete understanding of the information being displayed in the video; the information is clear, truthful, and straight-to-the-point
Video
15 pts

Able to understand the viewpoint the advertisement takes
Poor

The ad takes no real stance and the message is not obvious. The video lacks two or more of the required criteria and/or organization.
Fair

The ad still is difficult to understand, however there is a glimpse of what is trying to be delivered.The video is lacking one of required criteria and/or organization.
Excellent

The ad has some comprehension as to what is being said, however there is still some confusion. The video contains animation, still pictures, candidates platform and music.
Outstanding

There is complete and easy understanding of the ad and the viewpoint the message is delivering. The video contains animation, still pictures, candidates' platform and music.
Message
18 pts

Message is delivered in a clear manner
Poor

The message clearly shows candidate did not practice or prepare for event. Lacks platform and does not get his/her message across.
Fair

The message is not rehearsed well and candidate seems a little 'lost' by the content of debate or speech.
Excellent

The message has good points, and candidate is well rehearsed for questions or explanations of platform. However, it lacks strength in persuasion.
Outstanding

The message has excellent quality, gets meaning across to audience in a manner which is interesting and professionally done. Candidate is well informed of platform.
Group Work
20 pts

Group works well together
Poor

Group definitely lacks collaboration. Students disagree with each other and do not work out differences.
Fair

Group lacks organization and unity. Students do not work well together.
Excellent

Group works fairly well together, but lacks strength in all members carrying their 'weight'. Students respect each others' input.
Outstanding

Group works well together; all members collaborate and carry the same weight on project. Designated roles are chosen and each group member fulfils his/her responsiblity



Keywords:
  • Propaganda


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