iRubric: Marketing Plan Assignment for KISS and Tell rubric

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Marketing Plan Assignment for KISS and Tell

Marketing Plan Assignment for Cereal Campaign

Team project to create a marketing campaign that includes a product name, slogan, graphic logo and 3 minute elevator pitch. Students must demonstrate knowledge of the K.I.S.S. Principle

Rubric Code: NX39XAA

By bgrenga

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Marketing Plan
	Approaching Standard 15 pts	Average 18 pts	Above Average 21 pts	Indepth 25 pts
Product Name	Approaching Standard The product name is not original and is not targeted to a specific market.	Average The product name is orginal, could be marketable and may reach its target market.	Above Average The product name is orginal and will reach its target market.	Indepth The product name is original, very marketable and has a high probablity to successsfully reach its target market.
Product Logo	Approaching Standard The product logo is not original and is not a graphic that would connect the graphic to the product.	Average The product logo is original and the graphic could connect the graphic to the product.	Above Average The product logo is original and the graphic will connect the graphic to the product.	Indepth The product logo is original and the graphic is extremely marketable and has a high probably of connecting the graphic to the product.
Product Slogan	Approaching Standard The product slogan is not original and is not memorable or does not lead the audience to associate with the product.	Average The product slogan is original and may be memorable which might lead the audience to associate with the product.	Above Average The product slogan is original and memorable which will lead the audience to associate with the product.	Indepth The product slogan is original and extremely memorable which has a high likely hood to lead the audience to associate the slogan with the product.
Promotional Elements	Approaching Standard Although attempted, does not clearly communicate the product or service.	Average Report attempts to communicate a promotional campaign.	Above Average Uses one or more persuasive techniques that presents the product/service to an intented audience.	Indepth Uses a variety of persausive techniques that clearly presents the product/service to the target market.
Organiation & Information	Approaching Standard The information is disorganized and difficult to understand.	Average The information is organized, but not easy to understand.	Above Average Information is organized with well constructed concepts that build on each other and follows the outline.	Indepth The information is extremely well organized with concepts that work extremely well together and moves towards a successful outcome.