iRubric: Logo Design rubric

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Logo Design

This rubric is intended for K-12 pre-service educational technology students. The rubric evaluates the design of a personal logo developed in Adobe Illustrator for classroom use.

Rubric Code: N79C77

By taroman

Draft

Public Rubric

Subject: Education

Type: Project

Grade Levels: Undergraduate

Enter rubric description
	Below Expectation 2.5 pts	Meets Expectations 3 pts	Very Good 3.5 pts	Exceeds Expectations 4 pts
Conceptual Development Logo concept developed through a series of 50 thumbnail sketches and three larger refined versions.	Below Expectation Logo design explored to a minimal degree. Lack of development evident. Logo does not serve educational purpose.	Meets Expectations Logo design explored to a fair degree. Fifty thumbnail sketches reflect development of ideas. Logo serves educational purpose.	Very Good Logo design explored to a strong degree. Fifty thumbnail sketches and refined versions reflect development of ideas. Logo serves unique educational purpose.	Exceeds Expectations Logo design explored to the highest degree. Fifty thumbnail sketches and refined versions reflect development of ideas. Logo serves unique educational purpose and is clever in its design.
Challenge to Self Enter description	Below Expectation Logo appears to have been crafted specifically to minimize effort or difficulty.	Meets Expectations Logo reflects a moderate level of difficulty accepted; Degree to which work is pushed beyond comfort level is minimal.	Very Good Logo reflects fairly high level of difficulty accepted; Logo reflects elements not previously mastered and pushes the edge of your performance comfort zone.	Exceeds Expectations Logo reflects significant level of difficulty accepted; Logo reflects elements of risk and may be carried out beyond your comfort zone.
Craftsmanship Attention to craftsmanship in the creation of the poster within Adobe Illustrator	Below Expectation Craftsmanship issues within logo detract from overall work. Logo is not rendered well.	Meets Expectations Minor issues with craftsmanship are present within logo. Logo is rendered in an acceptable fashion.	Very Good No issues with craftsmanship are viewable to the untrained eye (but may be evident to a professional designer). Logo is rendered with care.	Exceeds Expectations Craftsmanship at the highest level. Professional level of work completed. Logo is rendered with great care.
Font selection Selection of font reflects logo design. If no typeface used within logo, your letter design will be evaluated.	Below Expectation All of the following elements need improvement: Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.	Meets Expectations Two of the following elements could be improved: Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.	Very Good One of the following elements could be improved: Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.	Exceeds Expectations Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.
Color Theory Color choices reflect the integration of color theory within logo design.	Below Expectation Color choices within logo detract from overall design. Colors used do not harmonize well with one another.	Meets Expectations Color choices within logo are acceptable. Colors used could harmonize better.	Very Good Color choices within logo work well together. Color harmonize appropriately.	Exceeds Expectations Color choices within logo reflect the integration of color theory. Colors used harmonize well with one another.

Keywords:

logo, design, education, technology

Subjects:

Education

Types:

Project

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