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iRubric: Entrep: Print Ads- 75 Points rubric

iRubric: Entrep: Print Ads- 75 Points rubric

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Entrep: Print Ads- 75 Points 
Rubric Code: N55X3C
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Print Advertising
Appendix Items related to print ads
  Excellent

(N/A)

Fair

(N/A)

Poor

(N/A)

Newspaper Ad
10 pts

Excellent

Contains elements of a good print ad:
Business Name
Headline
Illustration
Clear Focal Point
Copy has relevant info
Contact Info
Signature/logo
Slogan

Small and black/white
Fair

Lacks an element of a good print ad
OR
Ad could be made more attention getting/interesting
Poor

Lacks several elements of a good print ad
Magazine Ad
10 pts

Excellent

Contains elements of a good print ad:
Business Name
Headline
Illustration
Clear Focal Point
Copy is relevant
Contact Info
Signature/logo
Slogan

Large & colorful
Fair

Lacks an element of a good print ad
OR
Ad could be made more attention getting/interesting
Poor

Lacks several elements of a good print ad
Coupon
5 pts

Excellent

Contains elements of a good print ad:
Business Name
Headline
Illustration
Clear Focal Point
Copy has relevant info
Contact Info
Signature/logo
Slogan

Offer is worthwhile, persuasive
Fair

Lacks an element of a good print ad
OR
Ad could be made more attention getting/interesting
Poor

Lacks several elements of a good print ad
Billboard
5 pts

Excellent

Contains elements of a good print ad:
Business Name
Headline
Illustration
Clear Focal Point
Copy has relevant info
Contact Info
Signature/logo

Leaves an impression
To the point
Large & colorful
Fair

Lacks an element of a good print ad
OR
Ad could be made more attention getting/interesting
Poor

Lacks several elements of a good print ad
Flier
10 pts

Excellent

Contains elements of a good print ad:
Business Name
Headline
Illustration
Clear Focal Point
Copy has relevant info
Contact Info
Signature/logo
Slogan

Colorful
Fair

Lacks an element of a good print ad
OR
Ad could be made more attention getting/interesting
Poor

Lacks several elements of a good print ad
Business Card
10 pts

Excellent

Contains elements of a good print ad:
Business Name
Headline
Copy has relevant info
Contact Info
Signature/logo
Slogan
Fair

Lacks an element of a good print ad
OR
Ad could be made more attention getting/interesting
Poor

Lacks several elements of a good print ad
Sign outside business
5 pts

Excellent

Clear, easy to read, attractive, interesting
Fair

Somewhat unclear
OR
May not attract attention/interest
Poor

Sign not provided
Brochure/menu/price list
20 pts

Excellent

Contains all elements of a good print ad:
Contains elements of a good print ad:
Business Name
Headline
Illustration
Clear Focal Point
Copy has relevant info
Contact Info
Signature/logo
Slogan

Prices given
Fair

Pricing incomplete
Poor

Pricing not given




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