iRubric: Culture and Corporation 'Business Plan' rubric

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Culture and Corporation 'Business Plan'

Business Plan Project Rubric

Students will develop a plan for an American Corporation's movement into a foreign market.

Rubric Code: N3B2C2

By tjohnescu

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Culture and the Corporation
	None (N/A)	Poor (N/A)	Fair (N/A)	Good (N/A)	Excellent (N/A)
Executive Summary Part of your written plan as well as your presentation	None An 'executive summary' is not included.	Poor Minimal attempt at explaining the opportunity provided by move to assigned country.	Fair Summarizes the rationale for location with no persuasive element.	Good Provides reasons and benefits for location of operations to assigned location, but is not particularly persuasive	Excellent Provides detailed reasons for and convinces the reader that the move to the assigned country is sound and provides the opportunity for success
Company Description Basic Description of the corporation, products it sells, mission statement	None Summary not included	Poor Missing more than two components	Fair Is missing two required components	Good Provides all but one of the required components	Excellent Summarizes the operations of the assigned corporation, locations of operations, primary products, mission statement
Marketing Research Completion of required research needed for location of business overseas, cited notes	None Work less than half complete.	Poor No more than eight questions are unanswered. The citations are largely incomplete.	Fair No more than six questions are unanswered. Most of the answer are supported with citation.	Good No more than four questions are left unanswered. Sources are cited.	Excellent Required research is completed. No more than two questions are unanswered. Sources are cited.
Written Plan Clear, concise with logical sequence of information. Correct grammar, punctuation and spelling	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Presentation Keeps the audience/readers' attention lpan visually attractive to reader	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Artifact Representation of	None	Poor	Fair	Good	Excellent