iRubric: Advertising: AIDA Posterboard Presentation rubric

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Advertising: AIDA Posterboard Presentation

For this presentation you must compose a poster board display that resembles a Bill Board Advertisement. You must use all of the principles of AIDA, Attention, Interest, Desire and Action in your schematic. You must come up with a new and improved product to advertise. You can choose a product, or a business to open.

Rubric Code: N3A898

By kslindad

Ready to use

Public Rubric

Subject: Vocational

Type: Project

Grade Levels: (none)

Poster Board Display and Paper
	Poor Lacking Control 15 pts	Fair Minimal Control 19 pts	Good Sufficient Control 21 pts	Very Good Consistent Control 23 pts	Excellent Full command 25 pts
Poster Board Display 25 pts Poster board display depicts the AIDA principle and is presented in a colorful and enticing manner. Advertisement should be very colorful and resemble a bill board AD.	Poor Project is missing three or more elements as described in the criteria, and is not complete.	Fair Project is not detailed enough. Is somewhat colorful and is missing at least three of the elements as described in the criteria.	Good Project is not detailed enough. Is somewhat colorful and is missing at least two of the elements as described in the criteria.	Very Good Project has some detail, is somewhat colorful and has most of the elements but is missing at least one of the criterion. Poster board is done in a great manner and meets the requirements for this assignment.	Excellent Project is described in detail, poster board is very colorful and has all of the elements as described in the criteria and the poster board is done in an exceptional manner.
Organization 25 pts Your presentation must have the following components when you present in front of the class: Arranging ideas in a clear order. Having an introduction, transitions, and conclusion.	Poor You don't have a clear sequence, introduction, conclusion, or transitions.	Fair Your sequencing is not complete. You may be missing an introduction or conclusion.	Good You have a generally clear sequence of ideas. Your introduction and your conclusion are clear. You use transitions to link parts of your paper.	Very Good You have a logical sequence of ideas. Your introduction and your conclusion are complete. You use a variety of transitions.	Excellent You have a logical sequencing of ideas and supporting details. Your introduction and conclusion are engaging.
Style 25 pts Your paper must have the following elements in the areas of style: It must be typed and have complete sentences must be used. Controlling language to engage the reader. Paper must be at least one page in length, double spaced and 12 point font, times new roman or courier. The paper must describe each element of the AIDA principle as it relates to your posterboard display.	Poor Your language and tone don't engage the reader. You don't have a writer's voice. Your sentences aren't varied.	Fair Your language and tone are engaging some of the time. Your word choice is too simple or repetitive. Your sentences aren't varied enough. Paper is missing.	Good Your word choice is mostly engaging. You have some variety in sentence structures. Paper is not typed.	Very Good Your word choice is engaging and you have a distinctive writer's voice. Your sentences vary in length and structure. Paper does not use the correct font and space, but is typed.	Excellent Your writing is engaging and shows an outstanding writer's voice. You have a lot of variety of sentence structures. Paper is typed and uses the correct font and space.
Mechanics 25 pts Control of sentence formation, usage and mechanics.	Poor Your errors in punctuation and grammar make your meaning unclear.	Fair Some of your errors in punctuation and grammar make your meaning unclear.	Good You have generally correct sentences and mechanics. Your errors don't interfere with your meaning.	Very Good You have consistent control conventions. Errors are minor and don't interfere with your meaning.	Excellent You have full control of conventions. You have infrequent, if any, errors.

Keywords:

Poster Board Display

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