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iRubric: Advertisement Analysis Rubric

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Advertisement Analysis Rubric Advertisement Analysis Rubric Rubric Code: N2WCC9B By joung24 Ready to use Public Rubric Subject: English Type: Writing Grade Levels: 9-12

Advertisement Analysis
	Developing 1 point (N/A)	Beginning/Meets Expectations 2-3 points (N/A)	Exceeds Expectations 4 points (N/A)
Discussion of techniques and appeal	Developing Analysis of appeals show some misunderstanding. The identified technique needs to be revisited. Discussion is brief.	Beginning/Meets Expectations Analysis of persuasive appeals is somewhat accurate. Discussion is somewhat complete and mechanical. The obvious is mentioned; analysis is lacking- - particularly on audience/reader effect.	Exceeds Expectations Analysis of persuasive appeals and persuasive techniques is accurate and original. Discussion is thorough and insightful. Student elaborates on ideas.
Introduction and Conclusion	Developing Introduction and/or conclusion require further developing. An opinion needs to be made more clear in the conclusion.	Beginning/Meets Expectations Introduction and/or conclusion are present, but basic. An opinion has been shared, but could elaborate further as to why the ad was effective or not.	Exceeds Expectations Thoroughly summarizes the ad as part of the introduction, including identification of the target audience. Concluding sentence(s) re-words the summary and offers a clear opinion about the effectiveness of the advertisement.
Organization/Grammar	Developing Ideas are jumbled and hard to follow -- some more effort in editing and revising is required. Transition words are missing.	Beginning/Meets Expectations Some ideas are thought out and organized for the reader -- some attempt at using transition words.	Exceeds Expectations All sentences are well organized and easy to understand. Transition words have been used effectively throughout.
Business Language	Developing Business vocabulary is limited, and could be used more frequently.	Beginning/Meets Expectations Some business vocabulary has been experimented with.	Exceeds Expectations Business vocabulary has been used effectively throughout, both from our advertising lesson, and beyond.