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iRubric: Creating a Tri-Fold Brochure rubric

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Creating a Tri-Fold Brochure 
Rubric Code: N25XX9W
Ready to use
Public Rubric
Subject: (General)  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Creating a Tri-Fold Brochure
  Excellent

25 pts

Good

23 pts

Fair

20 pts

Needs Improvement

18 pts

Content Completeness

Excellent

Includes all required information: service details, pricing, contact info, etc.
Good

Minor details missing, but the brochure is still informative
Fair

Several key details are missing or unclear
Needs Improvement

Lacks major content or the purpose is unclear
Visual Design & Creativity

Excellent

Very appealing layout; excellent use of color, images, and fonts; highly creative
Good

Good design and some creative elements used effectively
Fair

Design is basic or inconsistent; limited use of visuals
Needs Improvement

Poor or no design elements; no effort to make the brochure visually appealing
Organization & Layout

Excellent

Panels are logically organized; clear sections; easy to follow
Good

Mostly well-organized with some minor layout issues
Fair

Some disorganization; hard to follow at times
Needs Improvement

Layout is confusing or difficult to understand
Text Formatting

Excellent

Proper font choices, text alignment, drop caps used where appropriate
Good

Mostly good formatting; minor alignment or font issues
Fair

Inconsistent fonts or text alignment; little use of formatting techniques
Needs Improvement

Poor formatting; difficult to read
Use of Images & Visuals

Excellent

High-quality images that match and enhance the service being promoted
Good

Appropriate images used, though some may be generic or less relevant
Fair

Limited or mismatched images
Needs Improvement

No images or completely unrelated visuals
Creativity & Persuasiveness

Excellent

Brochure is highly engaging and effectively persuades the reader to use the service
Good

Some persuasive language and appeal; generally engaging
Fair

Basic appeal; not very engaging
Needs Improvement

Lacks creativity or fails to persuade










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