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iRubric: Persuasive Print Ad Rubric

iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric 
Persuasive Print Ad Rubric
Rubric for assessing persuasion techniques in a print ad student's create.
Rubric Code: N24887X
By Shaverkate
Ready to use
Public Rubric
Subject: Health  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Persuasive Print Ad
/10
  ADVANCED

(N/A)

Good

(N/A)

Average

(N/A)

Basic

(N/A)

Creativity and Originality - Product Image

/10
ADVANCED

Students have included a accurate picture of the product and the product name is also included.
The advertisement is extremely creative and original.
Good

Students have included a somewhat accurate picture of the product and the product name is also included.
The advertisement is somewhat creative and original.
Average

There is only the name of the product but no attempt made to create a picture of the product.
The advertisement is limited in its creativity and originality.
Basic

No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.
No creativity.
Persuasiveness

/10
ADVANCED

There is both information about the product given and persuasive language used to appeal to the emotions of the reader. All very legible.
Good

There is both information about the product given and persuasive language used to appeal to the emotions of the reader. Somewhat legible
Average

There is copy, however no persuasive language has been used. Not really legible.
Basic

There is no (copy) information about the product, or persuasive language used.
Slogan

/10
ADVANCED

There is a slogan and it is very persuasive.
Good

There is a slogan and it is somewhat persuasive.
Average

There is a slogan, but no effort has been made to make it persuasive.
Basic

There is no slogan for the product.
Craftsmanship

/10
ADVANCED

Excellent use of medium, print ad is well laid out, text is clear.
The advertisement very well-written and easy to understand Ideas are communicated clearly and effectively.
Good

Good use of medium, print ad somewhat well laid out, text is clear.
The advertisement is somewhat well-written and easy to understand
Ideas are somewhat communicated clearly and effectively.
Average

Basic use of medium, print ad somewhat well laid out, text is not very clear.
The advertisement is somewhat well-written but is difficult easy to understand.
Ideas are vaguely communicated.
Basic

little use of medium, print ad is not well laid out, text is unclear.
The advertisement is not well-written and isn't easy to understand.
Ideas are not communicated clearly and effectively.
Presentation

/10
ADVANCED

Presentation is extremely well done and effectively highlights the print add.
Good

Presentation is well done and mostly highlights the print add.
Average

Presentation is somewhat well done and highlights some of the print add.
Basic

Presentation is unclear and does not effectively highlight the print add.





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