iRubric: Logo Design - MEDIEVAL Calligraphy rubric

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Logo Design - MEDIEVAL Calligraphy

TASK: Students studied logo designs and mid 7th-19th century Medieval calligraphy styles. They then created a letter or slogan for their logo using calligraphy and black and gold paint usually used in Medieval calligraphy writing. CCLS: RST.6-8.3, WHST.6-8.8, and L.8.6. Students demonstrate independence. Students studied arts associated careers & design choices that artists make an how aesthetics influence choice that consumers make.

Rubric Code: MX573WB

By fraserburg

Ready to use

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 6-8, 9-12

Medieval Calligraphy
	level 1 1 pts	level 2 2 pts	level 3 3 pts	level 4 4 pts
Design/Synthesis of Master's Work Common Core Standard Gather relevant information from multiple print and digital sources.	level 1 The student design / composition shows limited or no preplanning. Student did not utilize the compositional clues from medieval calligraphy to poorly execute create their own. The space filled in an awkward haphazard or illegible manner.	level 2 The student shows limited knowledge of the principles and elements of design with regard to the composition of the subject matter for this series of prints. Student thoroughly utilized the compositional clues from Medieval calligraphy to execute a decorative design created as their own.	level 3 The student shows good knowledge of the principles and elements of design with regard to the composition of the subject matter for this series of prints. Student thoroughly utilized the compositional clues from Medieval calligraphy to well-design and execute a decorative design created as their own.	level 4 The student shows superior knowledge of the principles and elements of design with regard to the composition of the subject matter for this series of prints. Student thoroughly utilized the compositional clues from Medieval calligraphy to excellently execute a decorative design created as their own.
Drawing	level 1 Drawing is illegible as an image. The image is messy, smeared, ripped or printed in the wrong format.	level 2 Drawing is legible but limited in skill or concept. The space is not filled in an interesting manner. The work may have smears or stray marks.	level 3 Drawing is legible and competent in skill or concept, yet fills the space in an expected or pat manner.	level 4 The drawing is superior in skill and concept and fills the spece in a creative or orignal way.
Presentation	level 1 The final logo design is unfinished or colored inconsistently with a medium being, marker or colored pencil. It is splotchy and solid in MANY areas with white spaces that do not aid the design. The logo is not easy read and not recognizable.	level 2 The final logo design is colored with a medium being, marker or colored pencil. It is splotchy and solid in some areas with white spaces that do not aid the design. The logo is not easy read and not recognizable.	level 3 The final logo design is colored with a medium being black paint or sharpie.. It is mostly solid with no white spaces breaking up the visual design. The logo is easy read and recognizable.	level 4 The final logo design is well colored with a medium being, black paint or sharpie. It is solid with no white spaces breaking up the visual design. The logo is easy read and recognizable on a a glance. In some works, a hidden message is apart of the design.
Next Steps	level 1 Be sure to color and present your design with less white spaces. Complete the work that you started. Think about how to simplify and decorate your design.	level 2 Be sure to color and present your design with less white spaces. Think about how to simplify and decorate your design.	level 3 Be sure simplify your design and think of the ink you will use for the final print for the perfume line. Create a hidden message in your next logo for the school.	level 4 Be sure simplify your design and think of the ink you will use for the final print for the perfume line. Create a hidden message in your next logo for the school and help another student in their design process.
Total Score/Grade	level 1	level 2	level 3	level 4

Keywords:

graphic design, logo, wordmark, iconic, combination, negative and positive space, marketing, and branding

Subjects:

Arts and Design

Types:

Project

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