iRubric: Persuasive Speech rubric

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Persuasive Speech

Students will research, organise, and deliver a speech dealing with an approved topic; performance will be evaluated in terms of the specific standards set herein, including the main areas of ORGANISATION, DELIVERY, and RESEARCH. TIME LIMIT: 5-7 minutes

Rubric Code: M576B6

By sallybishai

Ready to use

Public Rubric

Subject: Communication

Type: Presentation

Grade Levels: Undergraduate

PERSUASIVE SPEECH
	Excellent 10 pts	Good 8 pts	Decent 6 pts	Poor 3 pts	Beastly 0 pts
Introduction 5 %	Excellent Contained ALL FIVE components of the intro: 1) attention-getter or HOOK, 2) interest-grabber or RELEVANCE, 3) purpose statement or WHY, 4) C+C in first 30 seconds, and 5) preview.	Good Four of the five components.	Decent Three or two components.	Poor One component.	Beastly No intro at all, hmph!
Conclusion 5 %	Excellent Thesis/purpose statement restated. Briefly summarised ALL main points (but not subpoints!). Connected "outro" back to intro (aka "reflecting back").	Good Two of the three components in "Excellent" (purpose, summary, and reflection).	Decent Same as with "Excellent," only using some variation of "That's about it."	Poor Speech concludes with NO summary and NO restatement of thesis. Speaker uses some variation of "That's about it."	Beastly No conclusion at all! :(
Argument 5 %	Excellent Clear organisation + strong argument. Call to action very clear.	Good Link between problem and solution MOSTLY clear, or call to action "hidden."	Decent Tenuous link between problem and solution apparent, no "official" call to action.	Poor Not much relationship between problem and solution (or lack of one). No call to action at all.	Beastly Not a persuasive speech at all!
Clarity 5 %	Excellent Main points (on outline and in speech) CLEAR.	Good Main points MOSTLY clear.	Decent Up to three overlapping points.	Poor Organisation not readily apparent; a great many changes recommended. Several issues of clarity, logical flow, and/or overlapping points.	Beastly Lack of typed outline BEFORE presentation.
Citations 40 %	Excellent Four or more verbal citations made PROPERLY, Refs page PERFECT.	Good Three verbal citations made PROPERLY, Refs page has one APA mistake and/or one typo. (Four acceptable sources on Refs.)	Decent Three verbal citations made (but less-than-perfectly), AND Refs page has between two and five mistakes/typos. (Three acceptable sources on Refs.)	Poor One or two verbal citations made, Refs page incorrectly done, with 6+ typos/mistakes. (Two acceptable sources on Refs.)	Beastly No Refs page, no verbal citations!
Vocal Style 5 %	Excellent Excellent vocal expression in the areas of: volume, pitch, rate, clarity of speech, vocal variety.	Good Good vocal expression in the areas of: volume, pitch, rate, clarity of speech, and vocal variety; could improve in ONE of these.	Decent Decent vocal expression in the areas of: volume, pitch, rate, clarity of speech, and vocal variety; could improve in TWO or THREE of these.	Poor Vocal expression needed work in the areas of: volume, pitch, rate, clarity of speech, and vocal variety; could improve in ONE of these.	Beastly Couldn't hear/understand speech for a variety of vocalic reasons.
Eye Contact 20 %	Excellent Speaker rarely refers to notes (once for every letter/# on outline). Makes sustained eye contact with all members of the audience.	Good Speaker maintains good eye contact with most audience members, but spoke whilst "fact-checking" 3 times or more. Alternately, referred to notes 2x per letter/#.	Decent Speaker frequently referred to notes; not much eye contact with the audience, or else focused on one person/part of the audience, ignoring the rest.	Poor Speaker either stared down a small segment of the audience, or else barely looked at them. Read 60-80% of the time.	Beastly Read word-for-word (from a manuscript!), looking up less than three times per minute.
Language 5 %	Excellent Speaker uses correct pronunciation, grammar, and articulation. No verbal mis-steps. Complete lack of, like, you know, "improperly-used-real-words."	Good Good command of language, but a few errors in pronunciation, grammar, and/or articulation. 1-5 bits of slang (or unexplained jargon). One to five "you knows" and/or other mis-steps.	Decent Frequent errors in pronunciation, grammar, and/or articulation. There are six to ten "mis-steps."	Poor Many words are used incorrectly. 11+ "mis-steps."	Beastly Um...
Nonverbals 5 %	Excellent Excellent posture with no swaying. Gestures are smooth and appropriate. There is no fidgeting. The speaker appears completely at ease.	Good Speaker usually maintains good posture, but may sway or lean on the podium. Slight fidgeting, but speaker appears mostly at ease.	Decent Leaning on podium, fidgeting. There was very little gesturing and/or movement (statue-like), or else too much to seem believable and/or appropriate.	Poor Nonverbals clue audience in on nervousness...in a big way.	Beastly Statue or Broadway audition (in a bad way).
"Non-words" 5 %	Excellent NO um, uh, rhythmic um/uh, vocalisations at ALL!!! YAY! :)	Good Less than 6 of these sins.	Decent 6-15 sins.	Poor 16+ sins.	Beastly # of non-word "sins" tallied below:

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Persuasive Speech

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