- Username
- Password
forgot?

iRubric: Persuasive Speech Rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Persuasive Speech Rubric Persuasive Speech Rubric Rubric Code: LXB46AW By Cstrod Ready to use Public Rubric Subject: Communication Type: Presentation Grade Levels: Undergraduate

Persuasive Speech Rubric
	Exceptional 5 pts	Emerging 3 pts	Needs Improvement 1 pts
Introduction: Attention Getter	Exceptional Effective use of attention getting strategy (quote, statistic, question, story, etc.) to capture listeners’ attention and to introduce topic. Attention getter is relevant and meaningful and seemed to gain the desired response from audience.	Emerging Use of relevant attention getting strategy, but did not seem to adequately capture audience attention and/or lead to desire outcome.	Needs Improvement No attention getting strategy was evident. No clear or relevant connection to topic and/or speech purpose.
Introduction: Relate to Audience	Exceptional Clearly stated the relevance of topic to audience needs and interests. Thoughtful audience analysis reflected through choice of topic and supporting evidence.	Emerging Topic seems somewhat relevant to audience, but not explicitly stated. Vague reference to audience needs and/or interests.	Needs Improvement Topic seems irrelevant to audience needs and interests. No attempt made to connect topic to targeted audience.
Introduction: Establishes Credibili	Exceptional Established credibility with a statement about why they are knowledgeable in the topic and spoke with confidence. May even cite outside credible sources.	Emerging Attempted to establish credibility with a statement, but either doesn’t make it clear why they are knowledgeable or does not speak with confidence.	Needs Improvement Does not have a credibility statement and does not speak with confidence.
Introduction: Preview	Exceptional Clearly lays out the points to be presented in the speech, in the appropriate order.	Emerging Attempts to preview the points, but does not organize them in the appropriate order, or does not make it clear what the points are.	Needs Improvement Does not preview the points of the speech, but may merely preview the topic.
Introduction: Transition	Exceptional Uses an appropriate transitional word or phrase to move smoothly between the introduction and body. An appropriate paused is used for effect.	Emerging Attempts to transition with either a transitional word, phrase or a pause, but is not a clear or smooth transition.	Needs Improvement No transitional word or phrase is used, and it is unclear that there was a transition between the introduction and body.
Body: Organization	Exceptional Uses an effective organizational pattern and follows the preview that was laid out in the introduction	Emerging Organizational pattern is not used to good effect, or the organization laid out by the preview is not followed.	Needs Improvement No clear organizational pattern is evident.
Body: Transitions	Exceptional Transitional words and phrases are used to move smoothly between points. Appropriate pauses are used for effect.	Emerging Some transitional words and phrases are used to move between points, but the transitions are not smooth or clear.	Needs Improvement No transitional words and phrases are used to move between points. It is unclear when moving from one point to another.
Conclusion: Transition	Exceptional Uses an appropriate transitional word or phrase to move smoothly between the body and conclusion. An appropriate paused is used for effect.	Emerging Attempts to transition with either a transitional word, phrase or a pause, but is not a clear or smooth transition.	Needs Improvement No transitional word or phrase is used, and it is unclear that there was a transition between the body and conclusion
Conclusion: Summary	Exceptional Prepares audience for ending. Reinforces purpose effectively. Summarizes topic and purposes.	Emerging Limited summarization of topic and purpose.	Needs Improvement Unclear that speech is ending or abrupt. Lacks summary or review. Does not reinforce topic importance.
CONCLUSION: Closing Statement	Exceptional Provides closure with a memorable final statement.	Emerging A final statement is given, but is not memorable or unique.	Needs Improvement No final statement is given. Ends abruptly.
DELIVERY
	Exceptional 10 pts	Emerging 5 pts	Needs Improvement 1 pts
Delivery: Eye Contact	Exceptional Consistent use of direct eye contact established rapport with audience and enhanced speaker credibility. Inconspicuous use of speaker notes for extemporaneous delivery.	Emerging Conspicuous use of speaker notes. Seems disengaged from audience for noticeable periods of time.	Needs Improvement Reads speech from notes/manuscript/slides. Avoids eye contact with audience. Only occasional and sporadic glances.
Delivery: Voice	Exceptional Good volume & vocal variety. Good rate & flow. Effectively utilizes pauses for effect. Clear enunciation and pronunciation.	Emerging Suitable volume and vocal variety. Steady rate and may utilize pause. Enunciation and pronunciation suitable (few mistakes).	Needs Improvement Volume is too low/high. Monotone or little vocal variety. Too fast or too slow (choppy). Regular verbal crutches.
Delivery: Body Language	Exceptional Expressive, dynamic, and natural use of gestures, posture and facial expressions to reinforce and enhance meaning. Body language reflects comfort interacting with audience.	Emerging Stiff or unnatural use of nonverbal behaviors. Body language reflects some discomfort interacting with audience. Limited use of gestures to reinforce verbal message.	Needs Improvement Body language reflects a reluctance to interact with audience. Distracting movement and/or use of self- adaptive behaviors.
Delivery: Visual Aid	Exceptional Main ideas are effectively supported, emphasized and clarified with visual aids and are relevant to speech thesis. Visual aids significantly draw attention to content, not to unimportant details. Aids are used ethically to convey information objectively.	Emerging Main ideas mostly supported and clarified with visual aids and are relevant to speech thesis and purpose. Visual aids draw attention to content, not to unimportant details.	Needs Improvement Main ideas not sufficiently supported nor clarified with visual aids. Irrelevant or insignificant to speech purpose and thesis
Persuasive Speech Support
	Exceptional 10 pts	Emerging 5 pts	Needs Improvement 1 pts
Support: Research	Exceptional Six sources of information are clearly identified and properly cited. Establishes credibility and authority of sources presented.	Emerging Most sources are clearly cited, but fails to effectively establish authority of sources presented. Seems fair, but fails to acknowledge opposing perspectives.	Needs Improvement Fails to identify and cite sources. No attempt is made to establish credibility or authority of sources presented. One-sided argument, no other perspectives are considered. Identifiable bias.
Support: Emotional Appeals	Exceptional Effectively and ethically appeals to audience emotions (anger, fear, compassion, humor etc.) to achieve the persuasive goal. Vivid and emotive language effectively used to create imagery to engage audience emotionally.	Emerging Appeals to audience emotions (anger, fear, compassion, humor etc.) to achieve the persuasive goal, but fails to observe ethical responsibilities. Creates some effective imagery through language.	Needs Improvement Fails to appeal to audience emotions. No attempt to use vivid or descriptive language to capture audience emotions.
Support: Logical Appeals	Exceptional Arguments are supported with sufficient, relevant and valid evidence. Reasoning is free of fallacies	Emerging Some arguments are sufficiently supported but some unsupported assertions are also present. Minor reasoning fallacies	Needs Improvement Arguments lack relevant and valid evidence. Information is incorrect and/or outdated. Many fallacies are present in the reasoning
TIME
	7-9 Minutes 10 pts	5-7 5 pts	<5 1 pts

Subjects:

Communication

Types:

Presentation

Discuss this rubric