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iRubric: Public Service Announcement rubric

iRubric: Public Service Announcement rubric

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Public Service Announcement 
Public Service Announcement
Student(s) will produce a PSA video for undergrad PR class.
Rubric Code: LX5BXAW
By DrJDeTore
Ready to use
Public Rubric
Subject: Computers  
Type: Project  
Grade Levels: Undergraduate

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  Distinguished/Oscar

4 pts

Proficient/Independent

3 pts

Apprentice "B" Movies

2 pts

Amature/Home Video Re-do

1 pts

Topic/Content

Distinguished/Oscar

Tells the "why' and is covered in an interesting and creative manner. It was motivational, inspirational, or informative.
Proficient/Independent

Topic generally covered in an interesting and creative manner. It was mildly motivational or inspirational and moving.
Apprentice "B" Movies

Topic somewhat covered in an interesting and creative manner. It was somewhat motivational or inspirational and moving.
Amature/Home Video Re-do

Purpose unclear, not thoroughly covered in an interesting or creative manner.
Concept

Distinguished/Oscar

Uses known appeals such as Monroe's Motivated Sequence or other psychological appeals in an expert, creative, and motivational way that prompts viewers to action.
Proficient/Independent

Uses known appeals such as MMS or other appeals but isn't always successful or leaves a step out.
Apprentice "B" Movies

Doesn't seem to use any known devices or plan for the PSA
Amature/Home Video Re-do

Hardly any effort in planning; minimum concept; slapped it together without any rhyme or reason.
Basic Camera Skills

Distinguished/Oscar

Footage steady and in focus;no headroom or alignment errors
Proficient/Independent

1 or 2 errors that could not be removed in editing
Apprentice "B" Movies

Some parts are difficult to watch because basic camera skills are weak
Amature/Home Video Re-do

Errors make viewing difficult
Shots

Distinguished/Oscar

Creative shots used for a purpose: basic sequence, matching action, over the shoulder, plus a variety of distances and angles
Proficient/Independent

A few long stretches of time where it would have been good to change shots
Apprentice "B" Movies

Minimal effort to add variety in shots
Amature/Home Video Re-do

Not much beyond pointing and shooting
Editing

Distinguished/Oscar

Shots left in serve a purpose; transitions and special effects used when necessary
Proficient/Independent

Lack of or over-use in several areas; long scene which is not necessary
Apprentice "B" Movies

message is lost by over-use of special effects or transitions; too much unnecessary footage kept in video
Amature/Home Video Re-do

Minimal effort to improve quality of footage through editing
Sound

Distinguished/Oscar

Voice levels are consistent,
Proficient/Independent

One or two weak areas where sound quality is poor
Apprentice "B" Movies

Sound levels are inconsistent; narration is too soft
Amature/Home Video Re-do

Sound quality is poor; audience will have a hard time hearing on TV
Within the 60 sec. & 30 sec.

Distinguished/Oscar

Both the 60 and 30 sec PSA are within the time frame.
Proficient/Independent

Only one of the PSAs are within the time frame.
Apprentice "B" Movies

Both PSAs are slightly out of the time frame.
Amature/Home Video Re-do

PSAs are more than one minute outside the time frame.
Storyboard

Distinguished/Oscar

Storyboard is thorough and descriptive. Well done.Includes sound effects, camera angles, script and shots.
Proficient/Independent

Storyboard generally understood and formatted well.
Apprentice "B" Movies

Storyboard is vague and confusing; doesn't include shots, script or very much planning, very roughly sketched out.
Amature/Home Video Re-do

Storyboard was not submitted
Mood/Tone/Music/Pictures

Distinguished/Oscar

Mood/Tone was appropriate for public service announcement. Music and pictures conveyed the right tone for the purpose of this PSA.
Proficient/Independent

Mood/Tone was generally appropriate for public service announcement. A picture or part of the music might not have worked.
Apprentice "B" Movies

Mood/Tone was somewhat appropriate for public service announcement. Pictures, music or tone was technically a problem due to low volume or unclear images.
Amature/Home Video Re-do

Mood/Tone was not appropriate for public service announcement. Music or pictures produced something offensive, sexist, or otherwise caused its own potential PR disaster.



Keywords:
  • Video Production


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