iRubric: Marketing Plan Rubric

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Marketing Plan Rubric

Students develop a creative marketing plan for a target customer that is focused on satisfying an existing need with an innovative product idea. Each team of student will be responsible for a complete marketing plan.

Rubric Code: LX4WXW2

By lynlyngp

Draft

Public Rubric

Subject: Business

Type: Project

Grade Levels: (none)

Content 100 %
	Excellent (N/A)	Good (N/A)	Fair (N/A)	Poor (N/A)
Preliminary Pages Cover Sheet Table of Contents Company name, logo, Mission Statement	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area. (5 pts.)	Good Above Expectations Completed most content. (4 pts.)	Fair Meets Expectations Missing most content. (3 pts.)	Poor Does not meet expectations Did not follow any of the format, missing necessary contents (1 pt.)
Executive Summary Convinces reader that business has opportunity for success	Excellent Meets or Exceeds Highest Expectations Completed all content for this area. (10 pts.)	Good Above Expectations Completed most content. (8 pts.)	Fair Meets Expectations Missing most content (5 pts)	Poor Does not meet expectations Missed entire page. (0)
Situtational Analysis Industry, Competitive, Market Segments and SWOT Analyses	Excellent Meets or Exceeds Highest Expectations Provided In-depth analysis of the industry and competition Provided a convincing SWOT Analysis (20 pts)	Good Above Expectations Completed most content/ some can be improved (15 pts)	Fair Meets Expectations Missing most content - needs revision (10 pts)	Poor Does not meet expectations Unsatisfactory - essential details of the project are missing (5 pts)
Marketing Planning Objectives Target Markets Marketing Strategy Product, Price, Place, Promotion	Excellent Meets or Exceeds Highest Expectation Completed all content for this area. Provided effective/well thought-through strategies based on their analyses (40 pts)	Good Above Expectations Completed most content. Some can be improved (30 pts)	Fair Meets Expectations Missing most content and needs revision (10 pts)	Poor Does not meet expectations Missed entire page/s (5 pts)
Implementation and Control Market Forecast/Projection Market Share Assumption Financial Forecast	Excellent Meets or Exceeds Highest Expectations Completed all content for this area. (15 pts)	Good Above Expectations Completed most content. (10 pts)	Fair Meets Expectations Missing most content (5 pts)	Poor Does not meet expectations Missed entire page. (0 pt)
Promptness	Excellent Submitted the project before due date (10 pts)	Good Submitted the project on the date it was due (8 pts)	Fair Submitted the project 1-4 days after it was due (5 pts)	Poor Submitted the project more than 4 days late (0 pt)

Keywords:

Marketing Plan

Subjects:

Business

Types:

Project

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