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Corporation Profile 
Marketing Analysis Project Paper
Rubric Code: LX2W74A
By dgiannacopoulos
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Corporation Profile
  Insufficient 0-3

0 pts

Good 5-4

0 pts

Proficient 6-7

(N/A)

Excellent 8-10

(N/A)

Requirements
10 pts

Does your paper include the content designated for at least five sections, as provided?
Insufficient 0-3
Good 5-4
Proficient 6-7

The paper contains two (2) to three (3) of the topics provided in the project description AND what is provided contains sufficient elaboration and/or specific examples, i.e. each topic is explained thoroughly with the use of a paragraph or two.
Excellent 8-10
Analysis
10 pts

Does your paper contain an analysis of the product's marketing mix and effectiveness? Suggestions for increasing profitability (alternate strategies)? Metrics for alternate strategies?
Insufficient 0-3

The paper does not contain: analysis, accuracy of information and depth
Good 5-4

The paper contains a marginal degree of analysis , accuracy and depth
Proficient 6-7

The paper contains a good deal of of analysis , accuracy and depth
Excellent 8-10

The paper contains a substantial degree of analysis , accuracy and depth
Organization/ Conventions
10 pts

Is your paper structured logically and use of proper conventions
Insufficient 0-3

No structure - Improper use of conventions
Good 5-4

Much of the flow of information is disorganized and difficult to follow. Improper use of conventions
Proficient 6-7

Much of the flow of information is organized and easy to follow.Fair use of conventions
Excellent 8-10

Paper is well-organized and very easy to follow. Proper use of conventions
Sources
10 pts

Does your paper include accurate representation of relevant sources (at least three but just one Internet) with both in-copy citations and "works Cited" list?
Insufficient 0-3

None
Good 5-4

Less than 5 and/ or not in proper format.
Proficient 6-7

5 sources / and or improper format
Excellent 8-10

5 or more sources /proper format






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