iRubric: Language Arts: Media Literacy rubric

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Language Arts: Media Literacy

Students create an advertisement.

Rubric Code: L93CX3

By MarcellaLewis

Draft

Public Rubric

Subject: English

Type: Presentation

Grade Levels: (none)

Media Literacy
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Knowledge of Content logo, slogan, visual image, colour/lighting techniques	Level 1 demonstrates limited knowledge of media characteristics and components	Level 2 demonstrates some knowledge of media characteristics and components	Level 3 demonstrates considerable knowledge of media characteristics and components	Level 4 demonstrates a high degree of knowledge of media characteristics and components
Use of Planning Skills edits draft, uses visual skills and strategies (Z), persuasive message	Level 1 uses planning skills when planning media content and medium strengths with limited effectiveness	Level 2 uses planning skills when planning media content and medium strengths with some effectiveness	Level 3 uses planning skills when planning media content and medium strengths with considerable effectiveness	Level 4 uses planning skills when planning media content and medium strengths with a high degree of effectiveness
audience and purpose communication	Level 1 communicates for different audiences and purposes through thier media presentation with limited effectiveness	Level 2 communicates for different audiences and purposes through thier media presentation with some effectiveness	Level 3 communicates for different audiences and purposes through thier media presentation with considerable effectiveness	Level 4 communicates for different audiences and purposes through thier media presentation with a high degree of effectiveness
Application of Knowledge and skills understands and applies media techniques & processes related to visual arts	Level 1 applies knowledge of media and medium skills in familiar contexts with limited effectiveness	Level 2 applies knowledge of media and medium skills in familiar contexts with some effectiveness	Level 3 applies knowledge of media and medium skills in familiar contexts with considerable effectiveness	Level 4 applies knowledge of media and medium skills in familiar contexts with a high degree of effectiveness

Subjects:

English

Types:

Presentation

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