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You must create a print advertisement
Rubric Code: L789A2
By suzgall
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

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  Excellent

Full command

4 pts

Very Good

Consistent Control

3 pts

Good

Sufficient Control

2 pts

Poor

Lacking Control

1 pts

Ideas
50 %

Print Advertisement must include a Headline, Illustration if possible, and/or Slogan. It must use persuasive technique and target an audience
Excellent

Print Advertisement does address all components and contains one persuasive technique. Targets audience specifically. Provides sopecific features and benefits in body copy. All information is specific.
Very Good

Print Advertisment is clear, but needs to be expanded in one area: persuasion, audience, features and benefits.
Good

Print Advertisement answers most of the questions but is vague in one or more areas: persuasion, audience, features and benefits.
Poor

Print Advertisement does not use the techniques necessary.
Visual Appeal
35 %

Was it colourful? Was it neat? Was the space used
Excellent

Very apealing, and much effort was put into designing the visual appeal of the ad. Color, layout design, and logo placement were all carefully used to highlight product.
Very Good

Was well designed and was visually appealing and colourful.
Good

Was somewhat appealing, but there was little attention to color, balance of design and featuring product.
Poor

Was not colourul, did not look very appealing. Did not use the paper space well.
Mechanics
15 %

Control of sentence formation, usage and mechanics.
Excellent

You have full control of conventions. You have infrequent, if any, errors. Your Advertisement is exceptionally clear and is at least a page or more and has exceeded all of the criteria for this assignment.
Very Good

You have consistent control conventions. Errors are minor and don't interfere with your meaning. Advertisement is generally prettygood, but not exceptional as it does not cover a full page.
Good

You have generally correct sentences and mechanics. Your errors don't interfere with your meaning. Advertisement lacks some of the qualifications as listed in the criteria stated.
Poor

Your errors in punctuation and grammar make your meaning unclear.



Keywords:
  • New Products



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