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iRubric: Business Plan Grading Rubric

iRubric: Business Plan Grading Rubric

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Business Plan Grading Rubric 
Rubric Code: L5X77
By mburg44
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric Business Plan Rubric
  Beginning

1 pts

Progressing

2 pts

Proficient

3 pts

Advanced

4 pts

Introductory Elements

Beginning

Introductory elements were omitted and/or contained errors.
Progressing

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
History & Background

Objective 83
Beginning

Background information for the business idea was lacking and did not include discussion of key entrepreneurial charateristics.
Progressing

Background information for the business idea was given and included limited discussion of key entrepreneurial charateristics.
Proficient

Background information for the business idea was given and included complete discussion of key entrepreneurial charateristics.
Advanced

Background information for the business idea was given with discussion of personal strengths and reasoning for the choice and included complete discussion of key entrepreneurial charateristics.
Goals & Objectives

Beginning

Short-term, medium-term and long-term goals and objectives were limited or not stated at all.
Progressing

Short-term, medium-term and long-term goals and objectives were stated
Proficient

Short-term, medium-term and long-term goals and objective were clearly stated.
Advanced

Short-term, medium-term and long-term goals and objectives were clearly stated and include reasoning and detail.
Product &/or Services

Objective 158 & 157
Beginning

Product/Service mix was partially discussed but included a limited line of product/service offerings. Pricing was not included
Progressing

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Pricing was included.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Pricing for the complete product mix was included.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Pricing for the complete product mix was also discussed and included explanation for the chosen prices.
Form of Ownership

Objective 85
Beginning

No form of business ownership was included in the plan.
Progressing

Form of business ownership was chosen.
Proficient

Form of business ownership was chosen and defined.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership.
Management & Staffing

Objective 150
Beginning

Management of employees was discussed but did not include plans for communication; the number of employees needed was mentioned but lacked reasoning.
Progressing

Management of employees was partially discussed including plans for communication; the number of employees needed was mentioned.
Proficient

Management of employees was discussed included plans for communication; the number of employees needed was mentioned.
Advanced

Management of employees was discussed included plans for communication and their importance; the number of employees was mentioned and job descriptions were given.
Marketing

Objectives 86, 151 & 156
Beginning

Marketing of the business was partially discussed but lacked mention of an specific information.
Progressing

Marketing of the business was partially discussed including some but not all of the following: the identification of the targeting market, competition, and strategies for better customer relationships.
Proficient

Marketing of the business was discussed including the identification of the targeting market, competition, and strategies for better customer relationships.
Advanced

Marketing of the business was discussed including the identification of the targeting market and how they will be reached, competition and their strengths and weaknesses, and strategies for better customer relationships.
Financing

Objective 155
Beginning

Financing strategies and concepts were partially discussed and some required projected financial statements were included.
Progressing

Financing strategies and concepts were discussed and some required projected financial statements were included.
Proficient

Financing strategies and concepts were discussed and all required projected financial statements were included.
Advanced

Financing strategies and concepts were discussed and all required projected financial statements were included and explained.




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