iRubric: Promotional Campaign rubric

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Promotional Campaign Rubric Code: L5949X By rfiore Draft Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Promotions Rubrics
	Fair 15 pts	Good 20 pts	Excellent 25 pts
Use of Promotions Variety of promotions used	Fair Used only 1 promotion	Good Used 2 promotions	Excellent Used at least 3 promotions
Objectives Did the promotions meet the 3 main objectives: 1. present information 2. increase demand 3. differentiate product	Fair 1 of 3 objectives met	Good 2 of 3 objectives met	Excellent All 3 objectives were met
Cross Promotions The promotions referenced other promotions	Fair Did not cross promote	Good Promotions slightly intertwined	Excellent Promotions were very well intertwined
Creativity How much creativity was used in the promotions	Fair No creativity was attempted	Good Some creativity was attempted	Excellent Promotions were very creative