iRubric: Rhetorical Analysis Rubric

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Rhetorical Analysis Rubric

Rhetorical Analysis

Rubric Code: L237A82

By chayjay

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Public Rubric

Subject: English

Type: Writing

Grade Levels: Undergraduate

Rhetorical Analysis Essay Rubric
	Little Success (1-2) (N/A)	Inadequate (3-4) (N/A)	Inconsistent/Limited (5) (N/A)	Adequate (6-7) (N/A)	Effective (8-9) (N/A)
Addresses all the tasks--25 points 0 pts	Little Success (1-2) These essays demonstrate minimal understanding of the ad.	Inadequate (3-4) These essays are weaker than the 5 score because the writer overlooks or perhaps misreads important ideas in the ad.	Inconsistent/Limited (5) Essays that earn a medium score complete the essay task, but with no special insights; the analysis lacks depth and merely states the obvious. Frequently, the ideas are predictable and the paragraph development weak. Although the writing conveys the writer's ideas, they are presented simplistically and often contain lapses in diction or syntax.	Adequate (6-7) Medium-scoring essays complete the tasks of the essay topic well - they show some insight but usually with less precision and clarity than high-scoring essays.	Effective (8-9) High-scoring essays thoroughly address all the tasks of the essay prompt in well-organized responses. Overall, high-scoring essays present thoroughly developed, intelligent ideas; sound and logical organization; strong evidence; and articulate diction.
Style 10 pts	Little Success (1-2) Perhaps unfinished, these essays offer no analysis of the passage and little or no evidence for the student's ideas. Incorrect assertions may be made about the ad.	Inadequate (3-4) The student may summarize the passage's ideas instead of analyzing them.	Inconsistent/Limited (5) Although the writing conveys the writer's ideas, they are presented simplistically and often contain lapses in diction or syntax.	Adequate (6-7) There may be lapses in correct diction or sophisticated language, but the essay is generally well written.	Effective (8-9) The writing demonstrates stylistic sophistication and control over the elements of effective writing, although it is not necessarily faultless.
Conventions 10 pts	Little Success (1-2) Stylistically, these essays may show consistent grammatical problems, and sentence structure is usually simple and unimaginative.	Inadequate (3-4) Although the writer's ideas are generally understandable, the control of language is often immature.	Inconsistent/Limited (5) Although the writing conveys the writer's ideas, they are presented simplistically and often contain lapses in diction or syntax.	Adequate (6-7) Presents thoroughly developed, intelligent ideas; sound and logical organization; strong evidence; and articulate diction.	Effective (8-9) Overall, high-scoring essays present thoroughly developed, intelligent ideas; sound and logical organization; strong evidence; and articulate diction.
Rhetorical Analysis 60 pts	Little Success (1-2) Rhetorical analysis essays demonstrate little ability to identify or analyze rhetorical strategies.	Inadequate (3-4) Rhetorical analysis essays demonstrate little discussion of rhetorical strategies or incorrect identification and/or analysis of those strategies.	Inconsistent/Limited (5) Rhetorical analysis essays demonstrate uneven or insufficient understanding of how rhetorical strategies create an author's point. Often, the writer merely lists what he or she observes in the ad instead of analyzing effect.	Adequate (6-7) Rhetorical analysis essays demonstrate sufficient examination of the ad's point and the rhetorical strategies he uses to enhance the central idea.	Effective (8-9) Rhetorical analysis essays demonstrate significant understanding of the ad, its intent, and the rhetorical strategies the ad employs.
Introduction 10 pts	Little Success (1-2) Attention getter present; <BR> thesis statement present	Inadequate (3-4) Attention getter present; <BR> thesis statement foreshadows organization of essay	Inconsistent/Limited (5) Attention getter present, offers background that ties in to attention getter; <BR> thesis statement foreshadows organization of essay	Adequate (6-7) Attention getter interesting, offers background that ties in to attention getter; <BR> thesis statement foreshadows organization of essay	Effective (8-9) Strong, effective attention getter; offers effective background that explains attention getter; thesis statement is sophisticated; foreshadows organization of essay
Conclusion 10 pts	Little Success (1-2) Restates thesis; contains other summary material but does not bring argument to logical conclusion	Inadequate (3-4) Restates thesis and elements of essay; clincher is evident	Inconsistent/Limited (5) Restates thesis and elements of essay that prove point; clincher is evident and ties in with attention getter	Adequate (6-7) Restates thesis and elements of essay that prove point; clincher is powerful and ties in with attention getter	Effective (8-9) Restates thesis and elements of essay that prove point; effectively closes the sale:brings points to logical conlusion; clincher is powerful and ties in with attention getter

Keywords:

Rhetorical Analysis

Subjects:

English

Types:

Writing

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