iRubric: Design a Cereal Box rubric

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Design a Cereal Box

Design a cereal box, using appropriate advertising techniques.

Rubric Code: KXA9B42

By kelseydavidson

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: K-5

Media Literacy
	1 Point (N/A)	2 Points (N/A)	3 Points (N/A)	4 Points (N/A)
Knowledge	1 Point Demonstrates limited knowledge and understanding of an advertisement - product has no advertising techniques	2 Points Demonstrates some knowledge and understanding an advertisement - product has only 1-2 advertising techniques	3 Points Demonstrates considerable knowledge and understanding of an advertisement - product has only 2-3 advertising techniques	4 Points Demonstrates through knowledge and understanding of an advertisement - product has only 4 or more advertising techniques
Neatness	1 Point Name of Cereal does not stand out Writing is non-legible.	2 Points Name of Cereal somewhat stands out but writing is difficult to read and understand.	3 Points Name of Cereal stands out and writing is neat and easy to read. Meets standards.	4 Points Name of Cereal stands out and writing is neat and legible. Student has taken extra care in his/her writing.
Creativity	1 Point Student has used no colour and pictures in his/her advertisment to attract customers attention to the product.	2 Points Student has used some colour and pictures in his/her advertisment to attract customers attention to the product.	3 Points Student has used many colours and pictures in his/her advertisement to attract customers attention to the product.	4 Points Student has used several coulours and pictures in his/her advertisment to attract customers attention to the product. Extra attention to detail. Extra advertising techniques are used.
Back of Box Feature	1 Point Student has not included games or other activities such as puzzles, mazes or other illustrations on back of box.	2 Points Student has included games or other activities such as puzzles, mazes or other illustrations on back of box but they are not easy to understand and cannot be completed. More time was needed to develop these ideas.	3 Points Student has included games or other activities such as puzzles, mazes or other illustrations on back of box. They are easy to understand and and they are able to be completed.	4 Points Student has included games or other activities such as puzzles, mazes or other illustrations on back of box. They are extremely well thought out and able to be completed with ease and enjoyment.