iRubric: Jet Blue Project rubric

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Jet Blue Project

Developing a new service with Jet Blue from JFK to Paris France.

Rubric Code: KX4547

By NoLimitAutumn

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12, Undergraduate

Enter rubric title
	Poor 10 pts	Fair 15 pts	Good 20 pts
Part 1: New Services, etc.	Poor Includes a few descritptions of new services/features.	Fair Includes some details regarding Service details and other special features of the flight.	Good Includes in depth detail regarding all services, special features, etc. of the new service.
Part 2: Target Segment Information	Poor States target segment	Fair States target segment and describes some of the characteristics of that segment	Good States target segment and uses very detailed descriptions of the characteristics that belong to that segment.
Part 3: Physical/Perceptual Benefit	Poor Names some perceptual benefits and chooses a strategy.	Fair Names some perceptual benefits and chooses a strategy. Answers the question of which benefit a customer would be most attracted to and explains why.	Good Includes all 5 required perceptual benefits in detail, chooses a creative strategy, Answers, in detail, the question of which the customer would be more attracted to and why.
Part 4: Mock Advertisement	Poor Plain ad with little color and only some effort.	Fair Colorful Ad that seems to reflect positioning strategy with some clear effort.	Good Realistic Mock-up clearly depicting positioning strategy chosen with above-and-beyond expected effort put into it.
Part 5: Testing Method	Poor States chosen testing method and prerelease strategy. Includes test survey.	Fair States chosen testing method and prerelease strategy. Includes copies of test survey taken by individuals with a short summary of findings.	Good States chosen testing method and prerelease strategy. Includes copies of a well thought-out and applied test survey taken by at least 10 individuals with a detailed summary of findings.