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iRubric: Designing Travel Business Logo, etc. rubric

iRubric: Designing Travel Business Logo, etc. rubric

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Designing Travel Business Logo, etc. 
(national standard 3- 2) Students apply subjects, symbols, and ideas in their artworks and use the skills gained to solve problems in daily life. (local standard) Student will use Adobe PhotoShop to design a logo to represent his/her new travel company and design company business cards and letterheads that include his/her logo.
Rubric Code: K3X49C
By TammyHoppe
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

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  Not Yet

1 pts

Satisfactory

3 pts

Extensive

5 pts

Logo shows meaning

1. logo shows meaning
2. creative use of symbolic image to show meaning of company
Not Yet

Logo does not show the meaning of the travel company it is meant to represent.

Logo does not creatively use image symbolic of travel company.
Satisfactory

Logo shows some meaning, but it is not clearly related to the travel company it represents.

Logo shows some creative use of symbolic image but could be more interesting.
Extensive

Logo shows clear meaning of the travel company it is meant to represent.

Logo creatively uses image symbolic of travel company.
Logo included on required media

1. on business card
2. on letterhead
3. on brochure
4 on wiki page
Not Yet

Logo is not used on other media assigned in the project.
Satisfactory

Logo is used on some but not all of the assigned media

OR

Logo is used on some media but not clearly.
Extensive

Logo is used on all assignmed media

AND

Logo clearly shows on all assigned media.
Created effective business card

1. business card has all necessary information: co.name, address, phone #, email, motto
2. business card has visual interest
Not Yet

Business card does not include the necessary information that should be on it.

Business card does not show use of principles of design to create visual interest.
Satisfactory

Business card includes some necessary information but not all.

OR

Business card shows some use of principles of design but could be better.
Extensive

Business card includes all necessary information.

AND

Business card applies principles of design to create visually appealing information.
Created effective letterhead

1. letterhead has all necessary information as above
2. letterhead has visual interest
Not Yet

Letterhead does not include the necessary information that should be on it.

Letterhead does not have visual interest created by using the principles of design.
Satisfactory

Letterhead shows some of the necessary information.

OR

Letterhead show some use of princples of design.
Extensive

Letterhead includes all necessary information.

AND

Letterhead has visual interest created by using the principles of design.
Used PhotoShop effectively

1. used variety of tools
2. creative use of tools
3. saved image in .jpg format
Not Yet

Used only one or two basic PhotoShop tools.

Did not show creative use of PhotoShop tools.

Did not save image as .jpg format.
Satisfactory

Used only a few PhotoShop tools.
OR
Showes some creative use of PhotoShop tools.
AND
Saved image as .jpg format.
Extensive

Used several PhotoShop tools.
AND
Show creative use of PhotoShop tools.
AND
Saved image as .jpg format.



Keywords:
  • logo, visual, symbol, meaning, communication


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