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iRubric: Genetic Engineering Public Service Announcement rubric

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Genetic Engineering Public Service Announcement 
Have you ever felt so concerned about something you wanted to shout it from the rooftops? A PSA, or Public Service Announcement allows you to do just that! In this activity, you will work in groups to write a PSA from the perspective of someone whose opinion matters! A public service announcement (PSA) are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.
Rubric Code: K2WBW5B
Ready to use
Public Rubric
Subject: Science  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Public Service Announcement
  Poor

10 pts

Fair

15 pts

Good

20 pts

Excellent

25 pts

Content

Poor

Content is weak. Facts are inaccurate. Student should have research in more depth. Zero Facts are given.
Fair

Student is uncomfortable with information and is able to answer only rudimentary questions. Students includes only 1 statistic and 1 solution. Also can be missing combinations.
Good

Student is at ease with expected answers to all questions, but fails to elaborate. Student only includes 2 statistics and 2 solutions.
Excellent

Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration. Student includes 3 statistics and 3 solutions.
Organization

Poor

Audience cannot understand presentation because there is no sequence of information.
Fair

Audience has difficulty following presentation because student jumps around.
Good

Student presents information in logical sequence which audience can follow. Time constraints
followed.
Excellent

Student presents information in logical, interesting sequence which audience can follow. Time constraints followed.
Volume and Clarity

Poor

Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Fair

Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing
Good

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.
Excellent

Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.
Length

Poor

Under 30 seconds
Fair

35-40 seconds
Good

45-50 Seconds
Excellent

Over 60 Seconds
Eye Contact

Poor

Student reads lines obviously without making eye contact with audience
Fair

Student occasionally uses eye contact, but still reads lines obviously
Good

Student maintains eye contact most of the time but frequently returns to lines
Excellent

Student maintains eye contact with audience, seldom returning to lines
Use of Class Time

Poor

Did not use class time to focus on the project OR often distracted others.
Fair

Used some of the time well during
each class period. There was some
focus on getting the project done but occasionally distracted others.
Good

Used time well during each class
period. Usually focused on getting
the project done and never distracted others.
Excellent

Used time well during each class
period. Focused on getting the project done. Never distracted others.



Keywords:
  • Public Service Ad

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