iRubric: Advertisement Analysis Rubric

Intro well-developed, creates interest, and establishes purpose. Title shows thought and creativity. Conclusion effectively and originally wraps up the essay.

One of the following may be missing from intro: product's name, manufacturer, magazine's name or date of publication. Intro is complete. Title is adequate and interesting.

More than one of the following may be missing.<BR>
Either product's name, manufacturer, magazine's name or date of publication may be missing from intro. Introis adequate but fails to create interest in essay. Title is mundane,but accurate.

Thesis may be missing or inaccurate. More than one of the following is missing from intro: product's name, manufacturer, magazine's name or date of publication. Intro is rudimentary. Title may be missing or is perfunctory.

Analysis of appeals is accurate and goes beyond the surface to cultural/social criticism. Discussion is thorough and insightful. Examples from the visual text provide a complete picture that sets the stage for the analysis. Target audience is identified and supported. The analysis is supported by textual examples.

Analysis of appeals is accurate and attempts to go beyond the surface to cultural/social criticism. Discussion is thorough but may not completely convince. Examples from the visual text provide a complete picture that sets the stage for the analysis. Target audience is identified and supported. The analysis is supported by textual examples.

Analysis of appeals is somewhat accurate. Discussion is somewhat complete but might not scratch the surface, may seem mechanical. Target audience may or may not be identified and supported.

Analysis of appeals shows some misunderstanding. Discussion is brief. Target audience may be misidentified or not identified. No support given.

Language is precise, mature, original, and avoids cliché. Uses a variety of sentence structures.

Language is precise. Uses a variety of sentence structures.

Language imprecise but appropriate. Variety of sentence structures but some awkward or unclear and might impede reader's comprehension.

Language is imprecise, clichéd. Sentences lack variety, awkward or unclear, or poorly constructed. Often impedes reader's comprehension.

Follows guidelines as listed on "Essay Formatting" with no errors. Meets or necessarily exceeds length requirement.

Follows guidelines as listed on "Essay Formatting” with one or two errors. Meets length requirement.

No more than four formatting errors. Meets or approaches length requirement

Four or more formatting errors and/or does not meet length requirements.