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iRubric: Media Literacy - Advertisments rubric

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Media Literacy - Advertisments Media Literacy - Advertisments Create an personal ad for at least three of the characters in the novel. Rubric Code: J6XX59 By MrsArney Ready to use Public Rubric Subject: English Type: Writing Grade Levels: 9-12

Media Literacy
	1 (N/A)	2 (N/A)	3 (N/A)	4 (N/A)	Weight (N/A)
Knowledge	1 Demonstrates limited knowledge and understanding of the text form, genre and format. Little personal description of likes/dislikes and phone numbers.	2 Demonstrates some knowledge and understanding of the text form, genre and format. Each person is generally described, but little mention of likes/dislikes and phone numbers.	3 Demonstrates considerable knowledge and understanding of the text form, genre and format. Each person is described, but missing either likes/dislikes, and phone numbers.	4 Demonstrates through knowledge and understanding of the text form, genre and format. Each person is well described with likes and dislikes, along with phone numbers.	Weight x5
Neatness	1 Writing is non-legible.	2 Writing is difficult to read and understand. Writing is not very legible.	3 Writing is neat and easy to read. Meets standards.	4 Writing is neat and legible. Student has taken extra care in his/her writing.	Weight x5
Creativity	1 Student has used no special language in his/her advertisment to attract customers attention to the product.	2 Student has used some expressive language his/her advertisment to attract customers attention to the product.	3 Student has used a few unusual words and phrases in the advertiesment to attract customers attention to the product.	4 Student has used clever advertisement language to attract customers attention to the product. Extra attention to detail.	Weight x5
Mechanics	1 Writing has 5 or more spelling, punctuation, grammar or usage errors. No appropriate abbreviations are used for effect.	2 Writing has 3-4 spelling, punctuation, grammar or usage errors. One appropriate abbreviation is used for effect.	3 Writing has 1-3 spelling, punctuation, grammar or usage errors. 1 or 2 appropriate abbreviations are used for effect.	4 Writing has no spelling, punctuation, grammar or usage error. Appropriate abbreviations used for effect.	Weight x5