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iRubric: Entrep: IV C Proposed Marketing Strategies- Pricing rubric

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Entrep: IV C Proposed Marketing Strategies- Pricing 
Rubric Code: J54W54
By mcarter4580
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric IV C- Pricing ONLY
  Home Run

(N/A)

Hit a single

(N/A)

Struck Out

(N/A)

Overall Pricing Strategy
10 pts

Home Run

You tell us what your overall pricing strategy is and how it involves factors from
-cost-plus based
-demand based
-competition based, explaining what these things mean and WHY you chose to incorporate them the way you did. What is "markup" and how will you use it?
Hit a single

A strategy is chosen but not well explained.
OR
The WHY is not given
Struck Out

No strategy selected
Additional strategies/policies
10 pts

Home Run

You tell about at least 5 pricing strategies/policies you will use, giving examples of how you will use them

AND why they will work well for your business
Hit a single

Pricing policies are way off base for your business or less than 5
OR
Pricing policies are discussed in vague terms with little to no examples
OR
The WHY not given
Struck Out

Pricing policies not selected
How pricing affects your company
5 pts

Home Run

You explain how your prices will affect
-your businesses image
-your position in relation to the competition
-your profits
Hit a single

Little discussion about effect of prices on image, relation to competition or profits.
Struck Out

No discussion of prices effect on image, relation to competition or profits.
Price List
15 pts

Home Run

Your product list includes a price for each item you are selling/service you are offering
Hit a single

Your product list includes a price for some but not all of your items/services
OR
Product list is vague so pricing is unclear
Struck Out

Price list not included




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