iRubric: Semester 2 Final!! rubric

The music was not used purposefully or effectively to highlight the product being advertised. The music did not compliment the storyline and was not timed effectively.
Not original music being used.

The music was used somewhat purposefully and effectively to highlight the product being Advertised. The music complimented the storyline in a minor way and was not timed effectively.

The music was used purposefully and effectively to highlight the product being Advertised. The music complimented the storyline and was timed effectively.

The music was used purposefully and effectively to highlight the product being advertised. The music complimented the storyline and was timed expertly. The music stood out as a key part of the advertisement.
It was a new song, not already connected to the commercial.

We are not able to identify the type of music they chose or why they chose it for their advertisement. They used no detail in their explanation.

We are somewhat able to identify the type of music they chose and why they chose it for their advertisement. They could use more detail in their explanation.

We are able to identify the type of music they chose and why they chose it for their advertisement. They have included detail in their explanation.

We are able to identify the type of music they chose and has given an elaborate explanation of why they chose it for their advertisement. They have included a lot of detail in their explanation.