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iRubric: Package Design rubric

iRubric: Package Design rubric

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Package Design 
Package Design
Invent a brand of condiment packaging. Create a two visually appealing functional designs
Rubric Code: J227B7X
By angelnatsume02
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric New Package Design
Design and create a method of packaging two gourmet food snacks.
  Poor

Poorly conceived and non-functional

4 pts

Fair

Some thought was put into design, but structure lacks function.

6 pts

Good

Packaging is well-designed may be missing 1-2 pieces of information

8 pts

Excellent

Entire packaging is well-conceived and

10 pts

Package Design
20 pts

Design two packages for gourmet food snacks; "green design".
Poor

Two packages was or was not designed on-time for the assignment.
They may not close properly or be functional.
Fair

Packaging was designed but may not close properly.
Good

Packaging is well designed but may miss an important label; top, sides, back. May not have "green design".
Excellent

Packaging is well designed and fully functional. Great attention to detail and "green design" principles.
Required information
20 pts

Logo, Brand Name,
Flavor(s),
Nutrition label
Poor

No compulsory information was included for the two packages.
Fair

Three or more of the compulsory information was not included on the packaging. Structure lacks functionality. Needs corrections and reprinting.
Good

Missing 1-2 of the compulsory information needed for the two packages. May need further correction or re-output.
Excellent

All of the compulsory information was included on the packaging. The two packages work together as unit for the brand identity. Ready for the student's portfolio.
Typography
20 pts

Brand logo was designed
Poor

No brand logo was produced
Fair

An attempt was made to produce a brand logo
and product name
Good

A solid effort was made to produce a brand logo and a type logo for product name
Excellent

An excellent outcome in the production of the brand logo as well as product name logo.
Design Brief
20 pts

Short marketing program for product
Poor

No design brief was included for the product
Fair

Some information was provided for the marketing program for the product.
Good

A good range marketing stratergies were provided for the product with the design brief.
Excellent

An extensive range of marketing strategies were provided for the product with the design brief.
Brand awareness
20 pts

Does the ad reflect the target audience and contain an incentive.
Poor

The ad does not reflect the target audience.
Or-no ad was produced for the assignment.
Fair

Ad was produced, but lacks an incentive. May contain a misspelling that needs correcting.
Good

A very well-designed advertisement aimed at the target audience. May lack a visual of the actual product or some small detail. May need a small correction or addition of another element.
Excellent

Excellent well-designed advertisement aimed at the target audience. Ready for student's portfolio.






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