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iRubric: Bubble Tea 珍珠奶茶 广告 Commercial rubric
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Bubble Tea 珍珠奶茶 广告 Commercial
Commercial
You will be developing a commercial based off Market Research of your product. This project will be worth 400 points, 100 for each section.
Rubric Code:
J224BA9
By
eileen2017
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
9-12
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Bubble Tea 珍珠奶茶 广告 Commercial
Oscar Winner
25 pts
Honorable Mention
20 pts
Pat on the back
15 pts
No Award
0 pts
Storyboard & Script
Oscar Winner
The storyboard and script illustrate the video presentation structure with thumbnail sketches of each scene. Notes of proposed transition, special effects, sound and title tracks include: text, background color, placement & size of graphic, fonts - color, size, type for text and headings. Notes about proposed dialogue/narration text are included. The script is in superb format. It is typed.
All sketches are numbered, and there is a logical sequence to the presentation.
Honorable Mention
The storyboard and script include thumbnail sketches of each video scene and includes text for each segment of the presentation, descriptions of background audio for each scene, and notes about proposed shots and dialogue.The script is in proper format.
All sketches are organized and numbered in a logical sequence.
Pat on the back
The thumbnail sketches on the storyboard are not in a logical sequence and do not provide complete descriptions of the video scenes, audio background, or notes about the dialogue.
The script is in average format and can be typed.
No Award
There is no evidence of a storyboard or script format.
Video Continuity/Editing
Oscar Winner
The video is edited with only high quality shots remaining. Video moves smoothly from shot to shot. A variety of transitions are used to assist in communicating the main idea and smooth the flow from one scene to the next. Shots and scenes flow seamlessly. Digital effects are used appropriately for emphasis.
Honorable Mention
The video is edited throughout with only quality shots remaining. A variety of transitions are used. Good pacing and timing.
Pat on the back
The video is edited in few spots. Several poor shots remain. Transitions from shot to shot are choppy, and the types of wipes and fades selected are not always appropriate for the scene. There are many unnatural breaks and/or early cuts.
No Award
The video is unedited and many poor shots remain. No transitions between clips are used. Raw clips run back to back in the final video.
Chinese Skills
Oscar Winner
Chinese Only
Apply at least 10 sentences.
Use Chinese Characters in the film
Honorable Mention
Most shots are clearly focused and well framed.
Apply less than 8 sentences.
Use Chinese Characters in the film
Pat on the back
Apply less than sentences.
Use Chinese Characters in the film.
No Award
Apply less than 4 sentences.
Use Chinese Characters in the film
Use English Sentences
FOCUS STRATEGIES
Creativity, Sound Design
Oscar Winner
Your commercial is very creative and well produced. Your sound design has multiple cuts of tracks, sound effects and VO's.
Honorable Mention
Your commercial is creative but, not over and beyond. Your sound design has one cut of tracks, some sound effects and VO's.
Pat on the back
Your commercial is somewhat creative but, not over and beyond. Your sound design has very few tracks if any, minimal sound effects and VO's.
No Award
Does not meet expectations.
Subjects:
English
Vocational
Types:
Project
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