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iRubric: Bubble Tea 珍珠奶茶 广告 Commercial rubric

iRubric: Bubble Tea 珍珠奶茶 广告 Commercial rubric

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Bubble Tea 珍珠奶茶 广告 Commercial 
You will be developing a commercial based off Market Research of your product. This project will be worth 400 points, 100 for each section.
Rubric Code: J224BA9
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Bubble Tea 珍珠奶茶 广告 Commercial
  Oscar Winner

25 pts

Honorable Mention

20 pts

Pat on the back

15 pts

No Award

0 pts

Storyboard & Script

Oscar Winner

The storyboard and script illustrate the video presentation structure with thumbnail sketches of each scene. Notes of proposed transition, special effects, sound and title tracks include: text, background color, placement & size of graphic, fonts - color, size, type for text and headings. Notes about proposed dialogue/narration text are included. The script is in superb format. It is typed.

All sketches are numbered, and there is a logical sequence to the presentation.
Honorable Mention

The storyboard and script include thumbnail sketches of each video scene and includes text for each segment of the presentation, descriptions of background audio for each scene, and notes about proposed shots and dialogue.The script is in proper format.

All sketches are organized and numbered in a logical sequence.
Pat on the back

The thumbnail sketches on the storyboard are not in a logical sequence and do not provide complete descriptions of the video scenes, audio background, or notes about the dialogue.

The script is in average format and can be typed.
No Award

There is no evidence of a storyboard or script format.
Video Continuity/Editing

Oscar Winner

The video is edited with only high quality shots remaining. Video moves smoothly from shot to shot. A variety of transitions are used to assist in communicating the main idea and smooth the flow from one scene to the next. Shots and scenes flow seamlessly. Digital effects are used appropriately for emphasis.
Honorable Mention

The video is edited throughout with only quality shots remaining. A variety of transitions are used. Good pacing and timing.
Pat on the back

The video is edited in few spots. Several poor shots remain. Transitions from shot to shot are choppy, and the types of wipes and fades selected are not always appropriate for the scene. There are many unnatural breaks and/or early cuts.
No Award

The video is unedited and many poor shots remain. No transitions between clips are used. Raw clips run back to back in the final video.
Chinese Skills

Oscar Winner

Chinese Only
Apply at least 10 sentences.
Use Chinese Characters in the film
Honorable Mention

Most shots are clearly focused and well framed.
Apply less than 8 sentences.
Use Chinese Characters in the film
Pat on the back

Apply less than sentences.
Use Chinese Characters in the film.
No Award

Apply less than 4 sentences.
Use Chinese Characters in the film
Use English Sentences
FOCUS STRATEGIES

Creativity, Sound Design

Oscar Winner

Your commercial is very creative and well produced. Your sound design has multiple cuts of tracks, sound effects and VO's.
Honorable Mention

Your commercial is creative but, not over and beyond. Your sound design has one cut of tracks, some sound effects and VO's.
Pat on the back

Your commercial is somewhat creative but, not over and beyond. Your sound design has very few tracks if any, minimal sound effects and VO's.
No Award

Does not meet expectations.





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