iRubric: Commercial rubric

The storyboard & script illustrate the video presentation structure with thumbnail sketches of each scene. Notes of proposed transition, special effects, sound and title tracks include: text, background color, placement & size of graphic, fonts - color, size, type for text and headings. Notes about proposed dialogue/narration text are included. The script is in superb format. It is typed.

All sketches are numbered, and there is a logical sequence to the presentation.

The storyboard and script include thumbnail sketches of each video scene and includes text for each segment of the presentation, descriptions of background audio for each scene, and notes about proposed shots and dialogue.The script is in proper format.

All sketches are organized and numbered in a logical sequence.

The thumbnail sketches on the storyboard are not in a logical sequence and do not provide complete descriptions of the video scenes, audio background, or notes about the dialogue.

The script is in average format and can be typed.

There is no evidence of a storyboard or script format.

All shots are clearly focused and well framed. The camera is held steady with few pans and zooms. Close-ups are used to focus attention.

Most shots are clearly focused and well framed.

Some shots are unfocused or poorly framed.

Many shots are unfocused and poorly framed. Excessive panning and zooming distracts the viewer.