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iRubric: BUSE140 Group Project rubric

iRubric: BUSE140 Group Project rubric

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BUSE140 Group Project 
BUSE140 Social Media Paper
Rubric Code: HXC379C
By rnieman1
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric BUSE140 Group Project
  Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

Introduction

Poor

No introduction to the paper is written.
Fair

Only one or two sentences written. No clear description as to the purpose of the paper.
Good

3-4 sentences that details purpose of paper. However, details are hard to understand and purpose of the paper is vague.
Excellent

4-6 sentences clearly detailing the purpose of the paper. Lays out where the paper is heading and what to expect in the coming sections.
History

Poor

No history section is included in the paper.
Fair

Brief description of the history of the company. Analysis is very basic, only a few sentences long, with no true details. Writing is unclear and hard to understand.
Good

Section includes answers to: When did the company start? Who started it? Who were the founding individuals? Where did it start? Paper does not mention whether any creating documents were researched or discovered.
Excellent

Section includes answers to the following questions and more: When did the company start? Who started it? Who were the founding individuals? Where did it start? Paper mentions whether any creating documents were researched or discovered.
Description of company

Poor

No description of the company is included.
Fair

Section includes a description of the present day company, but analysis is vague and many details are missing.
Good

Section includes an in-depth description of the present day company, but leaves out a couple important details that may be relevant to who and what the company is.
Excellent

Section includes an in-depth description of the present day company, and answer questions such as: who the owners are, whether the company is public or private, the product the company makes, where it is located, and other important details that provide a well rounded description.
Financial information

Poor

No financial information of the company is included.
Fair

Section includes very basic financial information, but analysis is vague and many details are missing.
Good

Section includes information about the finances of the company. However, analysis is cursory and does not go as in-depth about specifics, such as the financial health of the company or areas where it may be struggling.
Excellent

Section includes in-depth information about the finances of the company. Discussion as to the financial health of the company and areas where the company may be struggling are included.
Company's strengths

Poor

No information about the company's strengths is included.
Fair

Section includes very basic information on the company's strengths, but analysis is vague and many details are missing.
Good

Section includes cursory discussion of the company's strengths. Only a few strengths are clearly listed and explained.
Excellent

Section includes in-depth discussion of the company's strengths. At least 4 strengths are listed and explained why they are strengths and help the company.
Company's weaknesses

Poor

No information about the company's weaknesses is included.
Fair

Section includes very basic information on the company's weaknesses, but analysis is vague and many details are missing.
Good

Section includes cursory discussion of the company's weaknesses. Only a few weaknesses are clearly listed and explained.
Excellent

Section includes in-depth discussion of the company's weaknesses. At least 3 weaknesses are listed and explained why they are weaknesses and hurt the company.
Company's international presence

Poor

No information about the company's international presence is included.
Fair

Section includes very basic information on the company's international presence, but analysis is vague and many details are missing.
Good

Section includes a discussion of the company's international presence. However, discussion is cursory and does not go in-depth.
Excellent

Section includes in-depth discussion of the company's international presence. May include: where the company operates, how large company's divisions are in other countries, why those countries were chosen, whether the company continues to expand.
Lawsuit discussion

Poor

There is no discussion of a lawsuit the company is involved.
Fair

Section includes mention of a lawsuit, but does not include a simple IRAC layout to describe the case.
Good

Section includes mention of a lawsuit and uses the IRAC method for analyzing the lawsuit. However, some depth and details are missing.
Excellent

Section includes mention of a lawsuit and uses the IRAC method to analyze in detail the lawsuit.
Bibliography

Poor

There is no bibliography.
Fair

There is a bibliography, but only a small portion of the required information is stated OR Citations are not included within the body of the paper as required.
Good

There is a bibliography. It is substantially completed and has a substantial amount of the required information OR Citations are included within the paper but are not accurate.
Excellent

There is a bibliography. It has all of the required information included. Additionally, paper uses correct APA citations throughout.
Title page/Grammar

Poor

There is no title page.
Fair

There is a title page, but only a small portion of the required information is stated OR paper is difficult to read with major grammatical errors throughout.
Good

There is a title page. It is substantially completed and has a substantial amount of the required information OR paper is written with major grammatical errors.
Excellent

There is a title page. It has all of the required information included. Paper is written in a professional manner and without major grammatical errors.




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