Skip to main content
iRubric: Massge Business Plan - Final Project Rubric

iRubric: Massge Business Plan - Final Project Rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Massge Business Plan - Final Project Rubric 
Massge Business Plan - Final Project Rubric
Students develop a business plan for a new and innovative product/service business that they are interested in starting. This is a group project (between 4 and 5 students). Apps are NOT allowed but may be a supporting service to your new product/service. Guidelines from the Business Plan template must be followed, in addition to assessment guidelines - supplied on Blackboard.
Rubric Code: HXBB76C
By trud_d
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Business Plan Capstone Project
100 %
  1.1 Honours

8-10 marks

(N/A)

2.1 Honours

5-7 marks

(N/A)

2.2. Honours

3 - 5 marks

(N/A)

Pass

0-3 marks

(N/A)

Mark Awarded

Overall Mark

100 pts

Executive Summary
10 pts

Description of Business
Finance required
Financial Projections summarised
Business Differentiations
Business Credibility
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Summary generated excitement, was brief, provided an overview of the business, and outlined main points.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Summary was brief, provided an overview of the business, and outlined main points.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Summary was brief, provided an overview of the business, and outlined some main points.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Summary was brief and provided only an overview of the business OR an outline of main points.
Mark Awarded
The Company and Business
10 pts

Purpose/Concept of Business
Legal Structure
Founders and skills set
Gap Analysis
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Member(s) of management team were identified, and their qualifications and experiences described in a way that led credibility to the business.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Member(s) of management team were identified, and their qualifications and experiences described.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Member(s) of management team were identified, and some their qualifications and experiences listed, but not described.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Members of management team were identified, but their qualifications and experiences were not included.
Mark Awarded
Product / Service
12 pts

Clear description of product and/or service
Distinctive Qualities
Delivery of benefit
Business model applied
Future Potential
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Description of the product or service and its unique features was highly effective and detailed.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Description of the product or service and its unique features was effective and detailed.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Description of product or service and features were provided, but without sufficient detail.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Description of product or service was provided, but unique features were not.
Mark Awarded
Industry & Market Analysis
20 pts

Structure and size of market (referenced secondary research must be evident for marks)
Growth possibilities
Critical success factors
Target market analysis (at least two sources of primary research must have been conducted and applied for marks)
Customer profile
Market segmentation
Expected market share
Competitor analysis
SWOT Analysis
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Analysis identified and described target consumer and competitors, as well as industry and/or product outlook. Characteristics of a desirable business location were also identified.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Analysis identified and described target consumer and competitors. Characteristics of a desirable business location were also identified.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Analysis identified target consumer and competitors. Characteristics of a desirable business location were also identified.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Analysis failed to provide at least one aspect of required information.
Mark Awarded
Marketing and Sales Plan
18 pts

Marketing Strategy
Key product / service benefits
Sales Strategy and expectations
Distribution channels
Costings and Pricing strategy
Communications strategy
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.
Mark Awarded
Product/Service Development Plan
4 pts

Current status
Action Plan for prototyping and testing
Tasks and timelines to completion
Intellectual property acquisition / patent rights
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Desired company and/or product image was described. Advertisement methods were described and appropriate for product.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Desired image was described. Some advertisement methods were described and appropriate for product.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Some advertisement methods were described and appropriate for product. Desired image was not discussed
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Advertisement methods provided weren’t described and/or were inappropriate for product. Image wasn’t discussed.
Mark Awarded
Staffing and Operations
4 pts

Organisational Structure
Staffing requirements for next 3 years
Physical requirements of the business
Production requirements
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Section contained detailed information regarding all requested information.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Section contained information regarding at least four aspects of requested information, with some degree of detail.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Section contained information regarding at least three aspects of requested information, with some degree of detail.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Section contained information regarding less than three aspects of requested information, with little or no detail.
Mark Awarded
Financial Projections
20 pts

Detailed Financial Projections:
-Sales Projections
-Cash Flow Forecast (3 Years)
- P&L Accounts and Balance Sheet (3 Years)
Financial highlights, risks and assumptions
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Possible financing sources were identified and business financial outlook was described in detail.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Possible financing sources were identified and business financial outlook was described.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Possible financing sources were identified and business financial outlook was mentioned.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Section failed to identify at least one aspect of required information.
Mark Awarded
Layout and Presentation
2 pts

Font size 12
Times new Roman
Bibliography included
Referencing
Appendix
1.1 Honours

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Plan was presented in paragraph format and had no spelling or grammatical errors.
2.1 Honours

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

Plan was presented in paragraph format and had few spelling or grammatical errors.
2.2. Honours

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

Plan was presented in sentence format and had few spelling or grammatical errors.
Pass

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

Plan wasn’t presented in sentence format and/or had many spelling or grammatical errors.
Mark Awarded
Total Marks
100 pts

Total Marks out of 100
1.1 Honours

Plan was highly effective in describing the business and its operations, as well as eliciting support.
2.1 Honours

Plan was effective in describing the business and its operations, as well as garnering some support.
2.2. Honours

Plan described the business and its operations, but didn’t garner much support.
Pass

Plan lacked overall effectiveness, as it failed to describe business or garner support.
Mark Awarded



Keywords:
  • Massage Business Plan

Subjects:

Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n16