iRubric: Media Rubric: TV Commercial Analysis

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Media Rubric: TV Commercial Analysis

Students select a TV commercials of their choice, using the analysis example used in class to assist with their understanding and a FAT-P of the commercial. Based on their findings, students write an analysis demonstrating their critical thinking and writing skills and present their findings to class.

Rubric Code: H94WA9

By stepstew

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Public Rubric

Subject: English

Type: Assignment

Grade Levels: 6-8

Media: TV Commercial Analysis Enter rubric description
	Level 1 (50-59%) (N/A)	Level 2 (60-69%) (N/A)	Level 3 (70-79%) (N/A)	Level 4 (80-100%) (N/A)
Audience K / U = ___ / 5 Marks	Level 1 (50-59%) Fails to increase audience understanding of knowledge of topic Shows no interest in topic presented	Level 2 (60-69%) Shows little or mixed feelings about the topic being presented Raises audience understanding and knowledge of some points	Level 3 (70-79%) Shows some enthusiastic feelings about topic Raises audience understanding and awareness of most points	Level 4 (80-100%) Demonstrates strong enthusiasm about topic during entire presentation Significantly increases audience understanding and knowledge of topic; convinces an audience to recognize the validity and importance of the subject
Purpose / Analysis T/I = ___ / 15 Marks	Level 1 (50-59%) Group is unable to clearly identify and explain the purpose of the media piece. Group is limited in demonstrating critical thinking skills.	Level 2 (60-69%) Group has somewhat identified and explained the purpose of the media piece. Group has demonstrated some critical thinking skills.	Level 3 (70-79%) Group has clearly identified and effectively explained the purpose of the media piece. Group has effectively demonstrated critical thinking skills.	Level 4 (80-100%) Group has thoroughly identified and effectively explained the purpose of the media piece. Group has demonstrated critical thinking skills with a high degree of effectiveness.
Language Conventions A = ___ / 5 Marks	Level 1 (50-59%) Student has limited use of language and tone displayed throughout the paragraph. There is a limited application of language conventions and errors interfere with comprehension.	Level 2 (60-69%) Student has some use of language and tone displayed throughout the paragraph. There is a moderate application of language conventions and errors somewhat interfere with comprehension.	Level 3 (70-79%) Student has considerable use of language and tone displayed throughout the paragraph. There is considerable application of language conventions and errors do not interfere with comprehension.	Level 4 (80-100%) Student has a thorough use of language and tone displayed throughout the paragraph. There is an impressive application of language conventions and any errors do not interfere with comprehension.
Organization C = ___ / 5 Marks	Level 1 (50-59%) Limited evidence of planning ideas to form a well-constructed response Response does not have sentence variety and lacks logical sequence. Errors are obscure or detract from the clarity and coherency of the paragraph.	Level 2 (60-69%) Adequate evidence of planning ideas to form a well-constructed response. Response has little sentence variety and has a somewhat logical sequence. Some errors may be obscure or detract from the clarity and coherency of the paragraph.	Level 3 (70-79%) Appropriate evidence of planning ideas to form a well-constructed response. Response has some sentence variety and has mostly a logical sequence. Errors do not detract from the clarity and coherency of the paragraph.	Level 4 (80-100%) Thorough evidence of planning ideas to form a well-constructed response Response has excellent sentence variety and has a logical sequence. Only minor errors; there is clarity and coherency in the paragraph.

Keywords:

Media Studies, TV Commercial Analysis, English

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