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Marketing Plan 
Rubric Code: H85C52
By BrianPage
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Marketing Plan
  Poor 0-5

(N/A)

Fair 6-8

(N/A)

Good 9-10

(N/A)

Mission Statement

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Product Service

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Market

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Competition

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Pricing

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Distribution

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Promotion Mix

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Action Plan

Poor 0-5

This portion of the marketing plan does not meets most of the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Fair 6-8

Most of this portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf
Good 9-10

This portion of the marketing plan meets all the criteria in the model marketing plan: http://www.missouribusiness.net/sbtdc/docs/marketing.pdf




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