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iRubric: MONROES MOTIVATED SEQUENCE- Persuasive Speech rubric

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MONROES MOTIVATED SEQUENCE- Persuasive Speech 
This is a grading rubric for a persuasive public speech based on Monroe's Motivated Sequence, delivered with power point or visual aid.
Rubric Code: H252B53
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Speaking
  Failed to Complete

0 pts

Needs Improvement

3 pts

Satisfactory

4 pts

Excellent

5 pts

Gain Attention

Failed to Complete

The speaker has no attention catching device, it is not clear to the audience what problem is being presented by the attention getter.
Needs Improvement

Speaker only slightly catches the audience's attention Or the attention getter doesn't really relate to the problem or product.
Satisfactory

Speaker catches the attention of the audience but the gain attention step is not long enough or does not relate to the problem or product.
Excellent

Speaker catches the attention of the audience with a enthusiastic attention getter that clearly shows the problem using a story, scenario. Did not mention the product.
Need

Failed to Complete

Speaker does not establish that this is a legitimate real problem using supporting materials (facts, statistics, quotations, etc) Speaker does not cite sources.
Needs Improvement

Speaker uses some supporting materials. Does not cite sources. Product mention
Satisfactory

Speaker clearly establishes that the problem is legitimate by giving clear examples but does not cite sources or does not cite credible sources. May have mentioned the product
Excellent

Speaker clearly establishes that the problem is legitimate by giving clear examples and cites all sources which are credible. Did not mention the product.
Satisfaction

Failed to Complete

Parts of product are not well described. Its function is not clear. How it solves the problem is not clear. How it works - not clear. Ambiguous description - audience left with questions and confusion
Needs Improvement

Product is described but not in enough detail. Parts are not described - Its clear how it can solve the problem but not exactly how it works
Satisfactory

Product is clearly described. The parts and how it works are clearly described. Unrealistic as to how it can solve this problem. Product not clearly mentioned.
Excellent

Product description is very clear. Specific product is mentioned. All parts described. How it works is very clear. How it solves the problem is clear.
Visualization

Failed to Complete

The language used does not create a picture of how great this product is. No testimonial.
Needs Improvement

The speaker uses some language that creates a picture in the mind of the audience but it's not forceful or enthusiastic enough. No testimonial.
Satisfactory

The speaker uses enthusiastic and creative language but only presents one side of the picture. Start of a testimonial, but unclear.
Excellent

The speaker is able to create a picture of how wonderful life will be by using this product or how terrible life will be without it. Speaker uses creative language that helps target audience picture themselves using product. Testimonial of some kind mentioned.
Call to Action

Failed to Complete

The speech has no discernible organization.
Needs Improvement

Speech has a somewhat logical order, but does not follow Monroe's Motivated Sequence.
Satisfactory

Speech has a logical order, but does not include all the steps of Monroe's Motivated Sequence.
Excellent

The speech clearly follows all the steps of Monroe's Motivated Sequence (Attention; Problem/Need; Satisfaction; Visualization; Call to Action). Final
Mechanics

Failed to Complete

This speech has not been proofread and has many mistakes which affect comprehension
Needs Improvement

This speech may have been proofread and has some mistakes that affect comprehension
Satisfactory

This speech has been proofread and has a few mistakes that may affect comprehension
Excellent

This speech has been proofread and has very few mistakes that do not affect comprehension
Quotes

Failed to Complete

This speech does not incorporate oral citation.
Needs Improvement

This speech has incomplete oral citation that may be missing some part and/or is too long (more than 3 lines long).
Satisfactory

This speech has some quotes that support the thesis and may be cited properly, but could be missing formatting.
Excellent

This speech has at least ONE oral citation that supports the pitch and is/are cited properly on a works cited page.
Slide Show

Failed to Complete

Did not include any slides.
Needs Improvement

Had some slides/visual aid, but not the required amount or too much text/speech on slides.
Satisfactory

Visual aid somewhat supported steps and used images that were clear and well-planned, mostly free of speech notes. At least 5 slides with sources shared.
Excellent

Visual aid strongly supported steps and used images that were clear and well-planned, free of speech notes. At least 5 slides with sources shared.
Delivery

Failed to Complete

Just read from notecards and stared at visual aid.
Needs Improvement

Used some components of mastered delivery: eye contact, articulation, enthusiasm, movement and strong non-verbal communication; many vocalized pauses and reading from notecards and turning to board.
Satisfactory

Used many components of mastered delivery: eye contact, articulation, enthusiasm, movement and strong non-verbal communication; more than one vocalized pause and/or turns to look, read from board
Excellent

Used all components of mastered delivery: eye contact, articulation, enthusiasm, movement and strong non-verbal communication; no vocalized pauses or back turns to the board.
Overall Effectiveness

Failed to Complete

Poor writing, verbal and non-verbal delivery; slide show. No deadlines met for pre-writing.
Needs Improvement

Good writing, verbal and non-verbal delivery; slide show. Some deadlines met and some commitment to mastery.
Satisfactory

Strong writing, verbal and non-verbal delivery; slide show. Pre-work turned in on time and commitment to mastery.
Excellent

Superior writing, verbal and non-verbal delivery; slide show. Pre-work turned in on time and commitment to mastery.




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