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iRubric: Video Role Play rubric

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Video Role Play 
Rubric Code: H22B6B8
By dustindd
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: (none)

Powered by iRubric Video Role Play Rubric
  Non-Performance

0 pts

Below Expectations

1 pts

Basic

2 pts

Proficient

3 pts

Distinguised

4 pts

Product Features

List three key features of the new product that can be used in a sales conversation.
Non-Performance

Lacks descriptions for any performance levels. Unable to list product features and/or incorporate into a sales conversation.
Below Expectations

List two to three features of the new product and partly incorporates them into a sales conversation.
Basic

List three key features of the new product and partly incorporates them into a sales conversation.
Proficient

List three key features of the new product and sufficiently incorporates them into a sales conversation.
Distinguised

List three or more key features of the new product and clearly and expertly incorporates them into a sales conversation.
Product Benefits

Explain three benefits of the new product that would appeal most to customers.
Non-Performance

Unable to explain benefits of the new product. Demonstrates unclear understanding of how the product will benefit the customer and/or their household.
Below Expectations

Explains one to three benefits of the new product providing a partially unclear idea of how the product will benefit the customer and/or their household.
Basic

Explains three benefits of the new product providing a partially unclear idea of how the product will benefit the customer and/or their household.
Proficient

Constructs three benefits of the new product that appeals most to customers providing a mostly clear idea of how the product will benefit them / their household.
Distinguised

Expertly constructs three benefits of the new product that appeals most to customers providing a entirely clear idea of how the product will benefit them / their household.
Target Customer

Identify target customer of the new product.
Non-Performance

Lacks ability to identify target customer.
Below Expectations

Partially identifies target customer of the new product, is not able to clearly justify the reason the new product will solve a customer problem or meet their needs.
Basic

Partially identifies target customer, partially justifies reasoning the new product will solve a customer problem or meet their needs.
Proficient

Identifies target customer of the new product. Can mostly justify the a reason the new product will solve a customer problem or meet their needs.
Distinguised

Clearly identifies target customer of the new product. Can expertly justify the a reason the new product will solve a customer problem or meet their needs.




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